THE PROJECT
First and foremost I’d like to thank you for giving us the opportunity to bid on this project. In general terms, I see this as a piece that needs to be real. We need to feel that the moments are genuine and spontaneous with friends enjoying each other's company throughout the year.
In this presentation I describe how the locations are envisioned including foliage, lighting, colors and everything related to the execution of each piece.
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PRODUCTION OF 8 VIDEOS
Affinity
Product: shandy
weather
Product: shandy
splash
Product: spritzen
THE STORIES
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WALK ON WATER:
Capturing fun and real expressions is of utmost importance in this video. For this reason, I am suggesting the use of 2 cameras. Working with a second camera operator will ensure that we get the maximum amount of coverage from various angles.
HAVE A PICNIC:
Here I find that placing a floating picnic table in the middle of a lake will be fun. We can add some intrigue by having a guy jump off a dock and into a lake only to reveal that he is swimming towards a group of his friends that are on the floating picnic table. We pull back the camera to reveal the distance that he needs to swim from the dock to the table.
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PLAY IN THE RAIN:
After we see the bottle spinning we move to a closeup shot of our protagonist’s sunglasses. Suddenly, his face begins to get wet and when the camera pulls back we see that the water is coming from sprinklers.
HAVE A CAMP FIRE:
The location for this piece is very important. It should be warm, cozy and be a location that gives us access to a window where we could clearly see that it is raining outside.
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PLAY BAGS:
In this story it is important to capture the genuine “friendship" among our actors. We know that they always want to have a good time and play no matter the weather. The rain won’t stop them. They want to enjoy the time with each other and with a Shandy.
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SOME INSPIRATION
THE LIGHT
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In the exterior scenes, such as at the lake and with the sprinklers, the idea is to have light that is natural and less commercial or artificial. Think documentary style.
We will use available light while using artificial light as support, but keeping the look real. We want to stay away from a look that is professionally lit and fake.
For product shots that require high speed video we will be working with a tabletop DP. We will go into details of these shots further in the presentation.
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Outdoor lighting / natural
on location indoor lighting
STYLE AND LOOK
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Having a natural and credible look is our goal. We want the viewer to feel that it is a realistic video and not over-produced. The idea is that the consumer feel that he is part of the video and part of the experience. To achieve this, an editorial style shoot may be the right approach.
We will have our characters interacting well with their environment without having much to think about. They will be real, genuine which will help the editorial and fresh style that we want.
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Camera movements are very important to feel that we are part of the natural environment. We will shoot handheld which allows us to achieve the realism that I am wanting to transmit - all while preserving the cinematography.
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