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TREATMENT

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THE PROJECT

First, I would like to thank you for inviting us to collaborate on the development of this project. My objective with these photos and videos is to create a work that will capture the consumer. Finding the way to tell the story of the hand and the product is key, and we will do this in the way that we film, edit and use sound.

Here, I will show you how I will do it. 

scope

SCOPE OF WORK

motion

THAT CHEESE THO:15

LOOK LIKE EMPANADAS :15

REPEAT: 15

SINGLE OR MULTIPLAYER: 15

WHATCH ME DIP:15

GET SAUCY:15

 

camera

CAMERA

 

 

Let’s keep the camera steady with minimal movements while capturing motion in the elements: the hands, the refrigerator door, the air fryer, the Tostitos falling into frame, etc. The imagery should be cinematic with interesting visual composition and graphics. This, along with good sound design is key.


CAMERA STYLE / LOCKED OR FLOATED / FAST CUTS REF.
 

SOUND

SOUND DESIGN


REFERENCE OF GOOD SOUND
 

STYLE
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STYLE AND LOOK

 

I’d like to work with what is important to the brand - whether it is having a more perfect style or a look that is more real.

Here are examples which show the difference. 


PERFECT VS REAL