The renowned brand VMC "Viva Mexico Cabrones," along with the world boxing champion Canelo Alvarez, developed a campaign in which Canelo Alvarez served as the spokesperson. The campaign was produced by Bikini Films, and the direction was led by Mauricio Candela. Video pieces, still lifestyle photography, boxing shots, product images, and flat backgrounds were created.
It was produced in San Diego, California, where the entire team exerted their utmost effort to achieve an ambitious amount of material and to coordinate a dance in an organized manner since we had to capture all the material within a few hours.
Ad Agency: Rock The Agency
Client: VMC
Campaign: VMC Canelo Alvarez
Production Company: Bikini Films
Director + Photographer: Mauricio Candela
Executive Producer: David Chipon
DP: Jaime Valdueza
1st AD: Gasparo
Editor: Mia
Art Director: Federico Laboureau
VIDEO
BTS
