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PANORAMIC
WIFI PRINt

MAURICIO CANDELA

CREATIVE APPROACH

THE PROJECT

 

I would first like to take a moment to thank you for considering us for this project.

 

In general terms, I very much like the approach of working with a real family and the feeling that it conveys when producing the images. There is a synergy and a dynamic that is different of that which comes from hired actors. The images will feel genuine to the consumer. That is my goal. 

Here, I will briefly explain how we can collaborate and accomplish this. 

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THE LIGHTING

 

 

I terms of lighting, I tend to create photos with natural light and only work with continuous light or flash when absolutely necessary. I like to preserve the atmosphere of each scene without going over-the-top when it comes to light. Alternatively, I like to use light coming in from windows, practical lights and even light coming from the talent’s electronic devices. 

REF.

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THE COMPOSITION

 

 

With the use of my lens, and without being intrusive, I will capture natural moments that are not posed. It is also my goal to be attentive to moments that happen within the family dynamic. We can capture an infinite amount of stories in the span of a two-day shoot.

REF.

 
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Color

 

I would like to control the color pallet through the wardrobe and art that is chosen for each environment. Staying away from loud colors while avoiding too many ranges within one image is key.

REF.

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PERFECT IMPREFECTIONS 

 

 

I like to capture images that are not overly produced. Instead, capturing moments that seem to be stolen from someone’s life. For example, the hair of our talent can be slightly imperfect and the dressing of their environment and clothing should feel lived in. In terms of location, I would like to find a home that is not like one featured in a magazine but one that is perfect for the Larkins family. 

 
 
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WORKING WITH KIDS

 

I have a good amount of experience working with kids and I think the key is to pull their authenticity without forcing a gesture or having them pretend they are someone they are not. Having them alongside their family will make them feel comfortable and we will capture many stories between them. I’ve often worked with real people. In the beginning they are sometimes apprehensive, but once they understand the task at hand, they deliver and the shoot goes quite smoothly.

 
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LOCATIONS

 

The chosen location should be bright and have a good amount of natural light. The home should be believable and should have elements and textures making it feel lived in. Above all, the location should have an attic, a basement, a garage and if one with all of these environments is not found, the home should allow for us to build a room to mimic these. 

 
 
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PROTOCOLS

 

Casting:

There is no need for a casting as the family has already been chosen. They work comfortably with each other as they already share a home.  

 

 

Talent – Minors

  • Have PPE that fits minors.

  • Provide extra attention for children to ensure they follow safety guidelines.

  • Avoid doing on-set hair or make-up unless absolutely necessary.

 

Location

  • No non-essential visitors

  • Cleaning/Sanitizing service pre and post shoot

  •  Tents, tables and supplies set up for outside dining

  • Motor Homes: 2 Vehicles for 2 Days

  • Individual vehicles to travel to and from set

  • Require the owner of a location to reduce personal belongings prior to shooting.

  • Apply for permits as early as possible.

  • Anticipate providing alternative lodging to house occupants for the duration of the shoot (may be best for them not to return home in between crew working in the home).

 

  • Hair & Make-Up

  • Wear appropriate PPE for the duration of person-to-person contact.

  • Provide space between make-up stations or provide a partition in between.

  • Use single-use brushes and applicators if proper disinfectant cannot be guaranteed.

  • Disinfect equipment in between uses.

  • Mix foundation, powders, lipstick, etc. on a separate clean palette for each individual.

  • Clean hairbrushes and combs with appropriate disinfecting solution.

  • Have actors wear a mask when possible (e.g. while having their eyes or hair done).
     


Wardrobe Department

  • Wear appropriate PPE for the duration of person-to-person contact.

  • Wear PPE when preparing the wardrobe.

  • Plan wardrobe ahead of shopping/pulling from rental houses.

  • Use PPE when looking through garments in rental houses and retail stores.

  • Anticipate delays at rental houses and retail stores.

  • Review current retail return and exchange policies.

  • Book talent as early as possible, and get sizes as early as possible.

  • Encourage remote alternatives to stages for selecting wardrobe.

  • Sanitize jewelry and glasses with appropriate, non-damaging cleaning solutions.

  • Consider having actors arrive in their own wardrobe, as much as possible.

  • Assign one person to take fitting photos.

  • Costumes and outfits should be bagged up individually, by performer.

 

Catering/Craft Services

  • Wear PPE at all times when preparing or handling food.

  • Stagger meals times when possible.

  • Serve food from the truck window or from individual boxes.

  • Provide plenty of tables and seating (outdoors when possible) to allow for social distance.

  • Provide a washing station in close proximity to the meal area.

  • Provide only single-serve packaged condiments.

  • Provide individual, prepackaged portioned snacks and other food items.

  • Refill reusable water bottles without person-to-person contact, and without contact between bottle and dispenser.

  • Wash hands before entering the catering or craft service area.

  • Craft service may not cook or prepare food.

  • Assign one person to distribute drinks.

  • Schedule/Staffing


General:

  • Stagger call times by department, when possible.

  • Build in time for each department to “step in, step out” at a time.

  • Decide whether a prep, pre-light, or strike day will be required.

  • Strive to keep the same individuals on an entire job (as opposed to individuals swapping in and out), thereby minimizing the number of interpersonal contact.

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work samples

 thank you