MIAMI ADVERTISING PHOTOGRAPHER & DIRECTOR FOR GLOBAL BRANDS
WHERE ADVERTISING STRATEGY MEETS PHOTOGRAPHIC VISION
Most photographers understand light, composition, and timing. Fewer understand how an image fits into a media plan, a brand strategy, or a campaign that needs to perform across dozens of platforms simultaneously.
Mauricio Candela is a Miami advertising photographer and director with a rare dual background — years inside top U.S. advertising agencies as a creative director, followed by decades behind the camera on major commercial productions. That combination is what makes his work different: every frame is built not just to look good, but to do its job.
ADVERTISING PHOTOGRAPHY FOR BRANDS THAT DEMAND MORE
Mauricio works exclusively on commercial productions — advertising campaigns for global consumer brands, product launches, brand ambassador programs, and full content libraries. His Miami advertising photography portfolio spans lifestyle, celebrity, sports, conceptual, food and beverage, and automotive — covering virtually every category a brand or agency could need.
Selected clients include PepsiCo, Coca-Cola, Ford, Heineken, Budweiser, Sprite, Aperol, Nokia, Brightline, the Greater Miami Convention & Visitors Bureau (GMCVB), and many more — produced in collaboration with agencies including VML, DDB, Ogilvy, McCann, Zubi Advertising, and Sra. Rushmore.
MIAMI AS AN ADVERTISING PHOTOGRAPHY HUB
Miami is one of the most dynamic advertising markets in the United States — a city that serves as the gateway to Latin America, a hub for multicultural marketing, and home to a growing number of global brands and agencies that choose to produce here year-round.
As a Miami-based advertising photographer, Mauricio understands this market's unique demands: the multicultural talent pool, the year-round production weather, the Spanish and English-language deliverables, and the speed at which campaigns need to move. That local expertise, combined with an international production track record, makes him one of the most versatile advertising photographers working out of Miami today.
FULL-SERVICE ADVERTISING PHOTOGRAPHY PRODUCTION
Mauricio Candela is not just an advertising photographer — he is a director who leads complete commercial productions from concept to delivery. That means brands and agencies get a single creative partner who can manage casting, lighting, set design, photography, motion content, and post-production direction — all under one roof.
His advertising work spans still photography, TV commercials, digital video, behind-the-scenes content, and social media assets, delivering complete campaign packages that perform across every platform and every screen.
RECOGNIZED ADVERTISING PHOTOGRAPHY AT THE HIGHEST LEVEL
The measure of great advertising photography isn't just how it looks — it's how it performs. Mauricio's advertising campaigns have been recognized by Cannes Lions, Lürzer's Archive 200 Best Ad Photographers, Communication Arts, PDN Photo Annual, the New York Festival, and the International Photography Awards.
That track record reflects not just creative talent, but a consistent ability to deliver advertising photography that earns attention, builds brands, and drives results.
BASED IN MIAMI. AVAILABLE WORLDWIDE.
📩 contact@mauriciocandela.com
🌐 mauriciocandela.com