Mauricio Candela is a commercial photographer and director specializing in lifestyle, celebrity, and sports photography. Based in Miami and available worldwide, he works with brands, advertising agencies, athletes, celebrities, and creative teams to produce high-impact imagery and video content.
Commercial Photography & Direction — Miami | Nationwide | Worldwide
Authentic, cinematic, and human. Mauricio's lifestyle photography captures real moments with the intentionality of a seasoned art director. Whether it's a brand campaign, a product launch, or a content series, every frame is built to connect with people and move them to act.
Ideal for: Consumer brands, hospitality, travel, food & beverage, health & wellness, fashion, and multicultural campaigns.
LIFESTYLE PHOTOGRAPHY
From athletes to entertainers, executives to real people — Mauricio has a rare ability to put subjects at ease and capture who they truly are. His background as a creative director means he directs talent with confidence, bringing out authentic expressions rather than poses.
Ideal for: Celebrity portraiture, editorial shoots, PR campaigns, talent representation, album covers, brand ambassador content.
CELEBRITY & PORTRAIT PHOTOGRAPHY
High energy. Cinematic precision. Mauricio shoots sports with the same storytelling instinct he brings to every project — whether it's on the field, in the gym, or in a controlled studio environment. He has photographed professional athletes across boxing, baseball, soccer, and more.
Ideal for: Sports brands, athlete representation, team campaigns, activewear, energy drinks, sports marketing agencies.
SPORTS & ATHLETE PHOTOGRAPHY
With decades of experience as both a creative director and a photographer, Mauricio leads full advertising productions from concept to final delivery. He understands what agencies need — strong concepts, clean execution, and images that work across every platform and format.
Ideal for: Ad agencies, brand managers, multicultural marketing, national and international campaigns.
ADVERTISING CAMPAIGNS
Still images are just the beginning. Mauricio and his team produce TV commercials, digital video content, behind-the-scenes reels, and social content that complements and extends the photographic work.
Ideal for: Brands needing full photo + video production in a single shoot, digital-first campaigns, social media content.
VIDEO & MOTION CONTENT
Need a creative partner, not just a shooter? Mauricio offers creative direction services for brands and agencies looking for a strategic eye from pre-production through post. Concept development, casting direction, set design, and visual storytelling — all under one roof.
Ideal for: Brands building a visual identity, startups, agencies without an in-house creative director.
CREATIVE DIRECTION
When a TV commercial is rolling, there's no room for error or delay. Mauricio has spent decades working alongside video directors and agency producers on major productions — reading the set, anticipating the shot, and capturing campaign-ready stills during live video shoots without disrupting the flow or pulling time away from the crew.
Ideal for: Ad agencies, brand producers, and video production companies that need stills and motion content from a single production — especially when celebrity talent, athletes, or complex sets make a second shoot day impossible.
ON-SET STILLS — TV & COMMERCIAL PRODUCTIONS
Mauricio's Miami studio operates with full in-house production capabilities, including location scouting, casting, styling coordination, and post-production. His international network of representatives covers the USA, Europe, the Middle East, Asia, Mexico, and Latin America.Based in: Miami, Florida Also available as local in: Los Angeles, New York Available worldwide for: Commercial productions, editorial assignments, and brand contentIdeal for: Brands building a visual identity, startups, agencies without an in-house creative director.
PRODUCTION CAPABILITIES
LET'S WORK TOGETHER
For rates, availability, and project inquiries:
General: contact@mauriciocandela.com
Production: production@mauriciocandela.com
Phone +1 424.356.6100
USA REPRESENTATION:
Randy Cole — randy@randycole.com | +1 212.760.1212
EUROPE / MIDDLE EAST / ASIA:
Create Agency — office@create.agency
MEXICO:
Polikroma — mayra.brito@polikroma.com
CHILE:
Estudio Fe — jorge@estudiofe.com
PRODUCTION CAPABILITIES & CREATIVE FAQ
A: Absolutely. While we maintain active bases in Miami and Los Angeles, my team and I are fully equipped for global commissions. We frequently manage international productions across the United States, Latin America, and Europe. We handle all travel logistics, equipment carnets, and local compliance to ensure a seamless production anywhere your campaign takes us.
A: Yes. Modern advertising campaigns require a unified visual identity across print, digital, and broadcast. To streamline the creative process for agencies, we offer dual-capability production. We design workflows where high-end lifestyle photography and commercial video/motion assets are captured simultaneously on set, ensuring absolute consistency in lighting, color grading, and visual storytelling.
A: Yes, we offer comprehensive, in-house production services tailored to the scale of each campaign. From initial treatment and storyboarding to talent casting, location scouting, set design, styling, and high-end post-production, we manage the entire ecosystem. Whether you need us to execute a tight creative brief or build the production from the ground up, we provide a stress-free experience for art directors and producers.
A: Yes. We carry full commercial general liability insurance and can provide Certificates of Insurance (COI) tailored to your production requirements. We work regularly with major brands, agencies, and venues that require proof of coverage, and we make the process as straightforward as possible for your production team.
A: Having spent years working as a creative within advertising agencies, I don’t just execute a brief—I deeply understand its strategic and conceptual core. This background allows me to collaborate with Art Directors and Creative Directors as a peer. I know how to interpret target audiences, respect brand guidelines, and ensure that every visual asset we create aligns perfectly with the overarching campaign strategy, saving time and elevating the final output.
A: Yes. From mood boards and visual references to full creative treatments and shot lists, we can develop campaign concepts from the ground up. Whether you come to us with a finished brief or just a product and a target audience, we'll build a visual strategy around it.