CONCEPTUAL

CONCEPTUAL PHOTOGRAPHY

A conceptual image starts with an idea. Everything in the frame is there to make that idea land in one look.

Mauricio Candela is a Miami-based conceptual photographer and director who came up as an art director and creative director in advertising. He builds each image from the concept out: sketch, casting, set, lighting, and compositing with trusted retouching and CGI partners.

His conceptual work includes campaigns for Ford Mustang and Colgate, and has been recognized at Cannes Lions, Lürzer’s Archive, Graphis and the Addy Awards.

Available for conceptual advertising photography in Miami, Los Angeles, New York, and worldwide.