Brightline Campaign | Virtual Production Photography by Mauricio Candela For this Brightline campaign, agency GleIQ and production company The Blur Office partnered with Miami lifestyle photographer and director Mauricio Candela to create a still photography and video campaign using cutting-edge virtual production technology. With LED panel backdrops powered by VU Network, the production combined real talent with dynamic digital environments — delivering content for TV commercials, digital video, and social media. Virtual production photography represents a new frontier for commercial campaigns, allowing brands to create immersive, location-independent visuals with full creative control over lighting, background, and atmosphere — all captured in real time on set. 

Client: Brightline Agency: GleIQ Production Company: The Blur Office Director and Photographer: Mauricio Candela Executive Producer: Michelle Jayme Production Supervisor: Doug Hawryluk Assistant Director: David Modia DOP: Antal Steinbach 2nd Unit Camera: Ariel Ramon 2nd Still Photographer: Jose Seijo LED Panels: VU network