Miami Tourism Campaign | Visit Miami by Mauricio Candela
For this Miami tourism campaign, the Greater Miami Convention & Visitors Bureau (GMCVB) partnered with global agency VML and production company The Blur Office to showcase the authentic energy and culture of the city. Miami lifestyle photographer and director Mauricio Candela led the visual production, delivering a full 360 campaign that included a complete photo library, TV commercials, and digital content.
The campaign captured Miami beyond its postcard image — real people, real places, and the everyday moments that define life in the city, shot for use across television, digital platforms, and social media.

Agency: VML
Client: Greater Miami Convention and Visitor's Bureau
Production Company: The Blur Office
Photographer & Director: Mauricio Candela.
Executive Producer: Michelle Jayme