A five-day shoot in Lima to build a full photo library for Inca Kola, Peru’s leading soda, with McCann Peru, VML Peru and Epoch London. Multiple locations, diverse talent, and a look built on hard shadows, on-camera flash and wide-angle lenses for a sense of motion. The images run across digital, print and billboards nationwide. Read the full Inca Kola story, or learn more about Mauricio’s approach to beverage photography.

Ad Agency: McCann Ericson Lima, VML-Lima, Epoch Design London 

Client: Inca-Kola 

Campaign: Inca-Kola Photo Library 

Photographer: Mauricio Candela 

Art Director: Patty Barco 

AD: Charly Zerox 

Excecutive Producer: Cocler Diaz 

Production Coordinator: Scarlet Orrego 

Production Company: Del Mate Productions 

Location: Lima, Perú