Sprite Asia Campaign | Celebrity Photographer Mauricio Candela for Ogilvy
For this global Sprite campaign, Ogilvy Asia commissioned Miami-based commercial photographer and director Mauricio Candela to lead the visual production featuring celebrities Lay Zhang and Jay Chou. Produced with Amanacliq, the campaign delivered a full library of still photography, video, and digital content for markets across China and Australia.
Working as a celebrity photographer on an international set comes with its own demands — coordinating with major talent, moving fast across multiple setups, and delivering imagery that performs across different cultural markets. This Sprite campaign brought all of that together into a vibrant, high-energy visual identity for one of the world's most recognized beverage brands.

Ad Agency: Ogilvy Asia
Client: Sprite
Celebrities: Lay Zhang + Jay Chou.
Production Company: Amanacliq
Photographer: Mauricio Candela