The VMC “Viva Mexico Cabrones” campaign with world boxing champion Canelo Álvarez, directed and photographed by Mauricio Candela in San Diego, California, with Bikini Films for Rock The Agency. Stills, video and product visuals were captured in a few hours with the champion on set, mixing boxing imagery with lifestyle moments. Read how the Canelo shoot came together, or learn more about how Mauricio works with celebrities on advertising campaigns.

Ad Agency: Rock The Agency

Client: VMC 

Campaign: VMC Canelo Alvarez 

Production Company: Bikini Films 

Director + Photographer: Mauricio Candela 

Executive Producer: David Chipon 

DP: Jaime Valdueza 1st 

AD: Gasparo 

Editor: Mia 

Art Director: Federico Laboureau