Dos Equis campaign with the band Fuerza Regida, directed and photographed by Mauricio Candela in a legendary Los Angeles recording studio. Stills and video were shot in a single day. Continuous lighting served both, so the crew could move fast and keep one cinematic look across portraits and motion. Read the full Dos Equis story, or learn more about how Mauricio works with celebrities on advertising campaigns.

Ad Agency: LopezNegrete 

Client: Dos-Equis 

Campaign: Fuerza Regida + Dos Equis 

Celebrity: Fuerza Regida 

Photographer and Director: Mauricio Candela 

DP: Victor Avila 

Production Company: Estudio Fe 

Excecutive Producer: Michelle Jayme, Jorge Jofre, Francisca Eyzaguirre 

Production Coordinator: Miguel Navarro