DOS EQUIS & FUERZA REGIDA: A LIFESTYLE AND CELEBRITY PHOTOGRAPHY PRODUCTION IN LOS ANGELES

Mauricio Candela
Aug 18
2 min read

Updated: Aug 20

In Los Angeles—the city where stories are born under neon lights and legendary music—an unforgettable production came to life, bringing together Dos Equis and the iconic band Fuerza Regida. The mission was bold: to create a visual campaign of photography and video that would capture the energy, authenticity, and cultural impact of this historic collaboration.

Directed and photographed by Mauricio Candela, the production became a seamless dance between stills and motion. In just one day, the team delivered powerful portraits and dynamic scenes, balancing the raw attitude of the band with the irreverent spirit of the brand. There was no time to pause—the rhythm of the day flowed with relentless energy, every frame infused with intensity.

Fuerza Regida acoustic session in Los Angeles, photographed by lifestyle photographer Mauricio Candela for Dos Equis

A key creative decision defined the shoot: using continuous lighting for both photography and video. This approach allowed the crew to move with agility, eliminating the need to constantly reset lights, while achieving a cinematic, cohesive atmosphere that perfectly matched the lifestyle essence of the campaign.

The location was equally symbolic—a legendary recording studio in Los Angeles, a place steeped in history and creativity. Within its walls, surrounded by instruments, soundboards, and the presence of five musicians shaping today’s culture, the team captured the soul of authenticity.

For Candela—widely recognized for his expertise in celebrity photography and beverage photography—this project was an opportunity to merge two passions: portraying cultural icons while elevating the visual storytelling of drinks and lifestyle. The result was more than a campaign; it became a visual manifesto that celebrates music, culture, and identity.

Dos Equis Lager Especial captured in Los Angeles by lifestyle and beverage photographer Mauricio Candela

Credits

Ad Agency: Lopez Negrete
Celebrities: Fuerza Regida
Client: Dos Equis
Campaign: Ni Perdon...Ni Permiso
Photographer and Director: Mauricio Candela
DP: Victor Avila
AD: Javi Vazquez
Excecutive Producer: Michelle Jayme, Jorge Jofre, Francisca Eyzaguirre
Production Coordinator: Miguel Navarro
Production Company: Estudio Fe

THE BAND

As a lifestyle photographer specializing in beverage and food photography, Candela brought a fresh, authentic energy to the project. The shoot blended rich storytelling with striking visual techniques, including hard shadows, occasional on-camera flash, wide-angle lenses, and dynamic framing to create a sense of motion and spontaneity.

The final photo library features both product-driven images and lifestyle moments that capture the genuine spirit of Inca Kola’s consumers, celebrating the connection between people, food, and the brand.

Here, we share a selection of images from the shoot that showcase the diversity, creativity, and authenticity that defined this campaign.

PRODUCT FOCUS