Discover how photographer Mauricio Candela contributed to Colgate’s Cannes Lions-shortlisted campaign “Every Drop Counts” — a powerful initiative that turned hotel sinks into platforms for water conservation awareness in Brazil.

Introduction: Telling the story of a brand's arrival When a major brand enters a new market, every detail matters. The visuals must resonate with a new audience while staying true to the brand’s identity. For Bank Itaú, one of Latin America's largest and most innovative financial institutions, the launch in Colombia was a significant milestone. The campaign needed to be fresh, vibrant, and human. That’s where I came in. Collaborating with MullenLowe SSP3, one of the region’s

BEHIND SCENES #miami #miamimarlins #baseball #players #profoto #secuence #mauriciocandela #sports #photography #legs #josefernandez #number16 #16 #profotousa

Mauricio Candela’s “Lollipop” picture for the Ford Focus’ “Legs” campaign was awarded in GRAPHIS POSTERS.

“Legs” Campaign was the winner for the best of show during the gala. Agency: Zubi Advertising Photograher: Mauricio Candela Production Company: The Blur Office #Addy #awards #legs #campaign #bestofshow