Conceptual

When Creativity Meets Cultural Insight in an Award Winning Campaign For the second phase of the “Better with Pepsi” campaign, PepsiCo partnered once again with the award-winning advertising agency Alma to bring a clever and visually striking idea to life—one that seamlessly blends branding, food culture, and photography in a way that instantly resonates. Photographer Mauricio Candela and his team were brought on to collaborate in this new stage of the award winning campaign,

When ancient mythology meets modern marketing In one of the most imaginative campaigns of the year, Oikos decided to bring on a rather unexpected new hire: Ares, the God of War. The concept? Ares tries to apply his ancient warrior mindset to modern marketing… with hilariously chaotic results. This campaign was executed by VMLY&R Kansas and produced by Hungry Man, with Mauricio Candela and his team capturing the still photography, cinemagraphs, gifs, and additional digital con

A bold campaign that encourages responsibility through raw imagery In a daring and thought-provoking collaboration, Budweiser and its creative partner David The Agency launched a powerful Halloween campaign aimed at raising awareness about responsible drinking. For this visually impactful initiative, Mauricio Candela was selected to lead the still photography, tasked with recreating strikingly real mug shots of individuals who had previously been arrested for minor infraction

I am thrilled and honored to announce that I have been selected as one of the 200 best advertising photographers worldwide for the prestigious book 'Best AD Photographers Worldwide 2020 by Archive magazine. This recognition is a testament to the passion and dedication I pour into my craft. The competition was fierce, and being included among such talented photographers is truly humbling. I want to express my gratitude to everyone who has supported and believed in my work thro

TBWA and it’s client, Smith and Nephew hired Candela to shoot it’s latest campaign. Shot in studio in Los Angeles, the idea was to shoot patients that use prosthetics in their joints, which allow them to enjoy everyday activities. Working with a very large transparent plexi-glass we were able to capture shots from below where then images of the skies were put in during the retouching phase. Agency: TBWA/Health Client: Smith & Nephew Prod Company: The Blur Office CAMPAIGN POS

Conill Saatchi & Saatchi Los Angeles, developed an idea for an ad in People magazine which was “With a Prius, everything you do is with style”. If you are working, running errands, moving… you are doing it with style.

Campaign for MDAS was recognized by El Sol Festival in Print Media in the "Public Institutions" category. Well done Alma DDB! Agency: Alma DDB Client: Miami-Dade Animal Services Production Company: The Blur Office Photographer: Mauricio Candela Executive Producer: Michelle Jayme #awards #elsolfestival #advertising #creativity #spain #europe #silveraward #campaign #almaddb

Cannes Lions 2018 recognized the campaign for the client, Miami-Dade Animal Services and Alma DDB. The campaign received 3 shortlists for the “Rescue” print campaign, which, questions “Who rescues who” each time an animal is adopted from the shelter. The campaign was excecuted and produced by Mauricio's Team. Credits: Agency: Alma DDB Creative Chairman/CEO: Luis Miguel Messianu Co-President/ Chief Creative Officer: Álvar Suñol SVP, Executive Producer: Michelle Headley Creati

Discover how photographer Mauricio Candela created stunning cinemagraphs for the Ford F-150 campaign in Los Angeles. Explore the behind-the-scenes process, creative strategy, and production techniques used to bring this iconic truck to life through motion photography.

Client: Sony Bravia 4K Ad Agency: COD CD: Daniel Marrero / Felix Oballe Prod Company: The Blur Office Excecutive Producer: Michelle Jayme Body Paint Artists: Avi Ram and Omar Sfreddo DETAILS DETAILS CREW SHOT #advertising #sony #bravia #4K #conceptual #photography #bodypainting #camouflage #colors #mauriciocandela #mauriciocandela #cod

Advertising Agency: Y&R/Bravo, Miami, USA Chief Creative Officer: Claudio Lima Art Director: Gabriela Roger Copywriter: Brian Abadia ...

#Grey #campaign #pantene #antifall #mauriciocandela #shampoo #creativity #awards

Stock image? Not really. See below ENTIRE CAMPAIGN BEHIND THE SCENES AWARD AT CANNES #jackson5 #awards #cannes #winner #reproduction #stickynotes #ideas #creativity #marurigrey #grey

Agency: Rep/Grey Colombia Client: Mercedes-Benz Colombia Creative Directors: Diego Castellanos Art Director: Camilo Monzón Navas Copywriter:: Sebastián Benítez Conzález Photographer: Mauricio Candela Production Company: The Blur Office Producer: Michelle Jayme #automotive #portraits #speed #familiar #grey #repgrey #creativity #mauriciocandela

THE END IS ALWAYS NEAR. That was the concept to recreate this piece. A lot of great people worked on the project; from actors, friends, 3D artists to a great crew. Click below to see more details of the image.

We convert Mauricio’s studio in to a Car Shop, The photo shoot took place in Miami for Pennzoil and Helix with Ad Agency Iris. Here some...

Neil Armstrong , the Jackson family and Baywatch by Mauricio Candela. This project presented a challenge both in time and in budget. To recreate 3 famous photographs: Armstrong and his fellow astronauts, the Jackson 5 and the famous TV series Baywatch with Pamela Anderson and David Hasselholff. The problem: using the real photographs would cost a lot of money. The solution: to do an extensive casting in order to find lookalikes and recreate the scenes. That is what we did. We

Here you will find some behind the scenes pictures and videos. Click here to see campaign The shoot toke place in Miami, FL, was a 3 day shoot with 10 locations, “was a very aggressive shoot” Candela says. Here you can see how hard our job was!!! 😉

Mauricio Candela wins in the advertising category with the pictures he produced for the Ford Mustang GT 500 campaign. The idea behind the ads was to show that with such a fast and powerful car, any place feels like it’s next door, no matter how far it is.

Mauricio Candela’s “Lollipop” picture for the Ford Focus’ “Legs” campaign was awarded in GRAPHIS POSTERS.