Campaigns

As a lifestyle photographer based in Miami, I work with hospitality brands, hotel groups, and tourism organizations across the US, Latin America, and the Caribbean — creating campaign imagery that works across both photo and video productions. If you're planning a brand campaign, I'd love to hear about your project.

A look into commercial and advertising photography in Miami — creating authentic, dynamic imagery for lifestyle, sports, and celebrity campaigns that truly connect with audiences.

Lifestyle and Celebrity Photography for a New Era of Cultural Expression In Los Angeles—the city where stories are born under neon lights and legendary music—an unforgettable production came to life, bringing together Dos Equis and the iconic band Fuerza Regida. The mission was bold: to create a visual campaign of photography and video that would capture the energy, authenticity, and cultural impact of this historic collaboration. Directed and photographed by Mauricio Candela

Candela Captures Inca Kola’s Authentic Lifestyle in a Bold Beverage and Food Photography Campaign Advertising agencies McCann Peru and VML Peru, together with iconic soda brand Inca Kola and production company Epoch London, trusted Candela to create an extensive photo library for Peru’s leading beverage brand. The five-day shoot took place in Lima, covering multiple locations, with diverse talent and countless creative variations. The result is a vibrant collection of images

A curated selection of celebrity portraits capturing iconic talent across sports, music, and entertainment, blending personality, presence, and cinematic style.

Advertising campaign for GoGo Squeez, photos by Mauricio Candela, a lifestyle photographer specializing in capturing unique moments.

Explore how celebrity photographer Mauricio Candela captured Asian icons Lay Zhang and Jay Chou in Sprite’s global campaign across China and Australia

Discover how photographer and director Mauricio Candela led a high-impact photo and video campaign for Brightline’s Miami–Orlando high-speed train. Using cutting-edge virtual production, the team captured stunning visuals that reflect movement, speed, and innovation.

The VMC “Viva Mexico Cabrones” campaign brought together world boxing champion Canelo Álvarez and a high-performance creative team for a fast-paced production in San Diego, California. Directed and photographed by Mauricio Candela in collaboration with Bikini Films, the project combined video, product visuals, and dynamic storytelling into a cohesive campaign. As a sports photographer, Candela approached the shoot with a focus on energy, precision, and timing, essential eleme

The Wyndham Rewards campaign came to life through a collaborative effort between the brand, agency, and production team, resulting in a dynamic visual library built around authentic storytelling. Shot across multiple hotel locations in Orlando, the production focused on capturing real, relatable moments that reflect the everyday traveler. At the core of the project was a strong emphasis on lifestyle photography, creating images that feel natural, inclusive, and emotionally co

The advertising agency Dentsu and Burger King trusted Candela and his team to produce their campaign for the famous school tradition, Homecoming. The campaign was shot in the city of Miami at one of its restaurants, where four students went to Burger King before their Homecoming party and enjoyed their new meal. Rooted in lifestyle photography, the idea was to create images with a genuine feel—capturing real moments and making it seem as though nothing was posed or planned. E

Candela and Polikroma are the creative minds behind Aperol's latest masterpiece. Infused with vibrant photos and an artfully curated color palette, Candela collaborated seamlessly with Polikroma's production team to conjure up a captivating campaign for Aperol. Set against the backdrop of Mexico City, this visual symphony captured both the essence of the product and the allure of the lifestyle it embodies. The campaign isn’t just about capturing moments; it’s about encapsulat

When Creativity Meets Cultural Insight in an Award Winning Campaign For the second phase of the “Better with Pepsi” campaign, PepsiCo partnered once again with the award-winning advertising agency Alma to bring a clever and visually striking idea to life—one that seamlessly blends branding, food culture, and photography in a way that instantly resonates. Photographer Mauricio Candela and his team were brought on to collaborate in this new stage of the award winning campaign,

A bold and authentic lifestyle photography campaign for Estrella Jalisco, shot in Texas by Miami lifestyle photographer Mauricio Candela. The project focused on capturing real moments, real people, and a genuine connection to culture through a cinematic and natural visual approach. Real people, real moments Casting was key. The campaign featured local Texas talent, bringing authenticity and cultural relevance to every frame. Candela’s approach to real people and talent portra

A production in collaboration with In & Out Productions, alongside Colombian singer Camilo, Mauricio Candela, and his team, developed a series of celebrity portraits part during the video shoot. They worked as a team to achieve both the video and still photography within a tight timeframe. The artist tirelessly collaborated to capture the desired material.

Introduction: When sport meets style In today's crowded footwear and sportswear market, authenticity and energy are what separate good campaigns from great ones. That's why Charly, the fast-growing athletic shoe and sportswear brand owned by Skechers, turned to Mauricio Candela, a creative force in sports, sportswear, and lifestyle photography, to lead a high-intensity production in Miami. The result: a campaign that captures the soul of athletic performance and everyday move

Client: Barry University Director & Still Photographer: Mauricio Candela Production Company: The Blur Office Producer: Michelle Jayme & Douglas Hawryluk DP: Antal Steinbach Second Camera: LightYears Photo Assistant: Focus Junior Digitech: Alain Alminana, Javier Sanchez Postproduction: Cerebro Behind the scenes of an inspiring collaboration When Barry University set out to refresh its brand with an authentic, student-centered campaign, they partnered with Mauricio Candela and

Studio photography doesn't get more electric than this. Miami sports photographer and director Mauricio Candela was selected by the NBA Players Association (NBPA) to photograph the Orlando Magic players in a professional studio setup inside their own arena. Shot on location at the Kia Center in Orlando, the session combined the raw athleticism and personality of each player with a clean, powerful studio aesthetic. The result is a series of bold sports portraits that capture t

A journey through family, strength, and everyday life Some photography projects go far beyond the lens. This one — developed in collaboration with BioMarin Pharmaceutical — took Mauricio Candela and his team on an emotional and deeply human journey across continents, capturing the lives of families with children living with achondroplasia, a form of dwarfism. Shot in California, Colorado, Gijón, and Madrid, the goal was to create a series of honest visuals — both still and vi

A collaboration filled with energy, flavor, and star power In one of his most high-profile collaborations to date, photographer Mauricio Candela worked alongside global pop sensation Karol G to produce content for an exciting Smirnoff campaign. Partnering with Vandals production company and Casanova McCann, Candela and his team were tasked with creating both celebrity portraits and product imagery, all while working around a packed commercial shoot schedule. “It was a big cha