Creativity

Explore how celebrity photographer Mauricio Candela captured Asian icons Lay Zhang and Jay Chou in Sprite’s global campaign across China and Australia

Mauricio Candela, a visionary in the world of commercial photography and recognized among the best known photographers in the industry, has once again proven his artistic prowess as he secures a coveted spot among the 200 best advertising photographers worldwide. His exceptional talent and keen eye for detail have earned him a well-deserved place in the renowned book Best AD Photographers Worldwide by Archive magazine. This prestigious honor marks the fourth time Mauricio's r

The advertising agency Dentsu and Burger King trusted Candela and his team to produce their campaign for the famous school tradition, Homecoming. The campaign was shot in the city of Miami at one of its restaurants, where four students went to Burger King before their Homecoming party and enjoyed their new meal. Rooted in lifestyle photography, the idea was to create images with a genuine feel—capturing real moments and making it seem as though nothing was posed or planned. E

When Creativity Meets Cultural Insight in an Award Winning Campaign For the second phase of the “Better with Pepsi” campaign, PepsiCo partnered once again with the award-winning advertising agency Alma to bring a clever and visually striking idea to life—one that seamlessly blends branding, food culture, and photography in a way that instantly resonates. Photographer Mauricio Candela and his team were brought on to collaborate in this new stage of the award winning campaign,

Client: Barry University Director & Still Photographer: Mauricio Candela Production Company: The Blur Office Producer: Michelle Jayme & Douglas Hawryluk DP: Antal Steinbach Second Camera: LightYears Photo Assistant: Focus Junior Digitech: Alain Alminana, Javier Sanchez Postproduction: Cerebro Behind the scenes of an inspiring collaboration When Barry University set out to refresh its brand with an authentic, student-centered campaign, they partnered with Mauricio Candela and

From almost ten thousand submissions, our panel has chosen the 200 photographers that represent the state of art in advertising imagery. We present almost 500 pages of their stunning work in this Lürzer's Archive special issue. Being selected for Lürzer's Archive 200 Best Ad Photographers Worldwide is one of the highest recognitions in commercial photography. Out of nearly 10,000 submissions from photographers across the globe, only 200 make the list — and Mauricio Candela is

When ancient mythology meets modern marketing In one of the most imaginative campaigns of the year, Oikos decided to bring on a rather unexpected new hire: Ares, the God of War. The concept? Ares tries to apply his ancient warrior mindset to modern marketing… with hilariously chaotic results. This campaign was executed by VMLY&R Kansas and produced by Hungry Man, with Mauricio Candela and his team capturing the still photography, cinemagraphs, gifs, and additional digital con

A bold campaign that encourages responsibility through raw imagery In a daring and thought-provoking collaboration, Budweiser and its creative partner David The Agency launched a powerful Halloween campaign aimed at raising awareness about responsible drinking. For this visually impactful initiative, Mauricio Candela was selected to lead the still photography, tasked with recreating strikingly real mug shots of individuals who had previously been arrested for minor infraction

TBWA and it’s client, Smith and Nephew hired Candela to shoot it’s latest campaign. Shot in studio in Los Angeles, the idea was to shoot patients that use prosthetics in their joints, which allow them to enjoy everyday activities. Working with a very large transparent plexi-glass we were able to capture shots from below where then images of the skies were put in during the retouching phase. Agency: TBWA/Health Client: Smith & Nephew Prod Company: The Blur Office CAMPAIGN POS

Campaign for MDAS was recognized by El Sol Festival in Print Media in the "Public Institutions" category. Well done Alma DDB! Agency: Alma DDB Client: Miami-Dade Animal Services Production Company: The Blur Office Photographer: Mauricio Candela Executive Producer: Michelle Jayme #awards #elsolfestival #advertising #creativity #spain #europe #silveraward #campaign #almaddb

Cannes Lions 2018 recognized the campaign for the client, Miami-Dade Animal Services and Alma DDB. The campaign received 3 shortlists for the “Rescue” print campaign, which, questions “Who rescues who” each time an animal is adopted from the shelter. The campaign was excecuted and produced by Mauricio's Team. Credits: Agency: Alma DDB Creative Chairman/CEO: Luis Miguel Messianu Co-President/ Chief Creative Officer: Álvar Suñol SVP, Executive Producer: Michelle Headley Creati

Client: Sony Bravia 4K Ad Agency: COD CD: Daniel Marrero / Felix Oballe Prod Company: The Blur Office Excecutive Producer: Michelle Jayme Body Paint Artists: Avi Ram and Omar Sfreddo DETAILS DETAILS CREW SHOT #advertising #sony #bravia #4K #conceptual #photography #bodypainting #camouflage #colors #mauriciocandela #mauriciocandela #cod

Discover how photographer Mauricio Candela contributed to Colgate’s Cannes Lions-shortlisted campaign “Every Drop Counts” — a powerful initiative that turned hotel sinks into platforms for water conservation awareness in Brazil.

Introduction: Telling the story of a brand's arrival When a major brand enters a new market, every detail matters. The visuals must resonate with a new audience while staying true to the brand’s identity. For Bank Itaú, one of Latin America's largest and most innovative financial institutions, the launch in Colombia was a significant milestone. The campaign needed to be fresh, vibrant, and human. That’s where I came in. Collaborating with MullenLowe SSP3, one of the region’s

Personal project with Fashion Designer Oscar Carvallo Paris and Director Crsitobal Valecillos. #fineart #oscarcarvallo #fashion #paris #carvallo #stories

Agency: Y&R São Paulo Creative Chief Officer: Rui Branquinho Creative Director: Rui Branquinho Art Director: Felipe Pavani Copywriter: Ricardo Dolla Art Buyer: Stephanie Wang Art buyer: Monica Beretta Production Director: Elaine Carvalho Producer: Ronaldo Cavalcante #YR #saopaulo #freddo #icecream #cannes #pawnshop #advertising

Advertising Agency: Y&R/Bravo, Miami, USA Chief Creative Officer: Claudio Lima Art Director: Gabriela Roger Copywriter: Brian Abadia ...

#Grey #campaign #pantene #antifall #mauriciocandela #shampoo #creativity #awards

Oneeyeland Best of the best book. #oneeyeland #book #bestofthebest #feautured

Stock image? Not really. See below ENTIRE CAMPAIGN BEHIND THE SCENES AWARD AT CANNES #jackson5 #awards #cannes #winner #reproduction #stickynotes #ideas #creativity #marurigrey #grey