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Explore how celebrity photographer Mauricio Candela captured Asian icons Lay Zhang and Jay Chou in Sprite’s global campaign across China and Australia

Lifestyle Photographer shoots a Lifestyle Campaign Rooted in Realness In a time where authenticity is the strongest form of advertising, lifestyle photographer and director Mauricio Candela continues to push creative boundaries. In his recent collaboration with PepsiCo, DDB, and Monster GC, Candela led the visual storytelling for a high-impact advertising campaign that blends lifestyle photography, food styling, and honest, relatable moments. Shot over the course of three int

When ancient mythology meets modern marketing In one of the most imaginative campaigns of the year, Oikos decided to bring on a rather unexpected new hire: Ares, the God of War. The concept? Ares tries to apply his ancient warrior mindset to modern marketing… with hilariously chaotic results. This campaign was executed by VMLY&R Kansas and produced by Hungry Man, with Mauricio Candela and his team capturing the still photography, cinemagraphs, gifs, and additional digital con

Velocity DDB selected Mauricio and his team to develop a campaign for their client, Aveeno, where the company produced a selection of pieces such as videos, gifs and still photography. The shoot took place in Miami which is where the celebrity (Adriana Espinosa) was located. CREDITS Client: Aveeno Celebrity: Adriana Espinoza Agency: Velocity DDB TV Production Company: The Blur Office VIDEO CONTENT PHOTOGRAPHY ANIMATED GIFS BTS

Client: Sony Bravia 4K Ad Agency: COD CD: Daniel Marrero / Felix Oballe Prod Company: The Blur Office Excecutive Producer: Michelle Jayme Body Paint Artists: Avi Ram and Omar Sfreddo DETAILS DETAILS CREW SHOT #advertising #sony #bravia #4K #conceptual #photography #bodypainting #camouflage #colors #mauriciocandela #mauriciocandela #cod

Neil Armstrong , the Jackson family and Baywatch by Mauricio Candela. This project presented a challenge both in time and in budget. To recreate 3 famous photographs: Armstrong and his fellow astronauts, the Jackson 5 and the famous TV series Baywatch with Pamela Anderson and David Hasselholff. The problem: using the real photographs would cost a lot of money. The solution: to do an extensive casting in order to find lookalikes and recreate the scenes. That is what we did. We