The VMC “Viva Mexico Cabrones” campaign brought together world boxing champion Canelo Álvarez and a high-performance creative team for a fast-paced production in San Diego, California. Directed and photographed by Mauricio Candela in collaboration with Bikini Films, the project combined video, product visuals, and dynamic storytelling into a cohesive campaign. As a sports photographer, Candela approached the shoot with a focus on energy, precision, and timing, essential eleme

Introduction: When sport meets style In today's crowded footwear and sportswear market, authenticity and energy are what separate good campaigns from great ones. That's why Charly, the fast-growing athletic shoe and sportswear brand owned by Skechers, turned to Mauricio Candela, a creative force in sports, sportswear, and lifestyle photography, to lead a high-intensity production in Miami. The result: a campaign that captures the soul of athletic performance and everyday move

Studio photography doesn't get more electric than this. Miami sports photographer and director Mauricio Candela was selected by the NBA Players Association (NBPA) to photograph the Orlando Magic players in a professional studio setup inside their own arena. Shot on location at the Kia Center in Orlando, the session combined the raw athleticism and personality of each player with a clean, powerful studio aesthetic. The result is a series of bold sports portraits that capture t

The prestigious brand Audemars Piguet shot a campaign in south Florida. Winner of 23 Grand Slam singles titles Serena Williams was shot in studio. The challenge was to work swiftly as her time on set was limited and there was also a commercial to be shot. Working with a body double to pre-light the set, Ms. Williams joined the crew when it was time to shoot. Everything had to be captured in within a limited time and that included the commercial and stills. The key was to move

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