Burger King’s Homecoming Campaign. A Lifestyle Photography Approach by Candela

Mauricio Candela
Sep 3, 2023
1 min read

Updated: Apr 20

The advertising agency Dentsu and Burger King trusted Candela and his team to produce their campaign for the famous school tradition, Homecoming. The campaign was shot in the city of Miami at one of its restaurants, where four students went to Burger King before their Homecoming party and enjoyed their new meal. Rooted in lifestyle photography, the idea was to create images with a genuine feel—capturing real moments and making it seem as though nothing was posed or planned. Even the food was approached in the same manner, aiming for a sense of realism while, of course, not neglecting any details.

Ad Agency: Dentsu

Client: Burger King

Campaign: Home Coming

Production Company: The Blur Office