Candela and Polikroma are the creative minds behind Aperol's latest masterpiece.
Infused with vibrant photos and an artfully curated color palette, Candela collaborated seamlessly with Polikroma's production team to conjure up a captivating campaign for Aperol. Set against the backdrop of Mexico City, this visual symphony captured both the essence of the product and the allure of the lifestyle it embodies.
The campaign isn't just about capturing moments; it's about encapsulating the spirit of camaraderie, those sun-soaked days when you yearn to be outdoors, savoring something invigorating. It's about that perfect fusion of refreshment, delectable bites, and whispered secrets – a recipe that transforms every experience into a richer, more vibrant memory.
Behold, a glimpse into the heart and soul of the campaign.
Ad Agency: Wild Fi
Campaign: Juntos Mucho mejor
Production Company: Polikroma