Capturing the Aperol moment: lifestyle photography by Candela and Polikroma

Candela and Polikroma are the creative minds behind Aperol's latest masterpiece.

Infused with vibrant photos and an artfully curated color palette, Candela collaborated seamlessly with Polikroma's production team to conjure up a captivating campaign for Aperol. Set against the backdrop of Mexico City, this visual symphony captured both the essence of the product and the allure of the lifestyle it embodies.

The campaign isn’t just about capturing moments; it’s about encapsulating the spirit of camaraderie through lifestyle photography, those sun-soaked days when you yearn to be outdoors, savoring something invigorating. It’s about that perfect fusion of refreshment, delectable bites, and whispered secrets — a recipe that transforms every experience into a richer, more vibrant memory, brought to life through Candela’s distinctive lifestyle photography approach.

Behold, a glimpse into the heart and soul of this lifestyle photography campaign.

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Ad Agency: Wild Fi

Client: Aperol

Campaign: Juntos Mucho mejor

Production Company: Polikroma

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