As a lifestyle photographer based in Miami, I work with hospitality brands, hotel groups, and tourism organizations across the US, Latin America, and the Caribbean — creating campaign imagery that works across both photo and video productions. If you're planning a brand campaign, I'd love to hear about your project.

A look into commercial and advertising photography in Miami — creating authentic, dynamic imagery for lifestyle, sports, and celebrity campaigns that truly connect with audiences.

Lifestyle and Celebrity Photography for a New Era of Cultural Expression In Los Angeles—the city where stories are born under neon lights and legendary music—an unforgettable production came to life, bringing together Dos Equis and the iconic band Fuerza Regida. The mission was bold: to create a visual campaign of photography and video that would capture the energy, authenticity, and cultural impact of this historic collaboration. Directed and photographed by Mauricio Candela

A curated selection of celebrity portraits capturing iconic talent across sports, music, and entertainment, blending personality, presence, and cinematic style.

Explore how celebrity photographer Mauricio Candela captured Asian icons Lay Zhang and Jay Chou in Sprite’s global campaign across China and Australia

Discover how photographer and director Mauricio Candela led a high-impact photo and video campaign for Brightline’s Miami–Orlando high-speed train. Using cutting-edge virtual production, the team captured stunning visuals that reflect movement, speed, and innovation.

The VMC “Viva Mexico Cabrones” campaign brought together world boxing champion Canelo Álvarez and a high-performance creative team for a fast-paced production in San Diego, California. Directed and photographed by Mauricio Candela in collaboration with Bikini Films, the project combined video, product visuals, and dynamic storytelling into a cohesive campaign. As a sports photographer, Candela approached the shoot with a focus on energy, precision, and timing, essential eleme

Mauricio Candela, a visionary in the world of commercial photography and recognized among the best known photographers in the industry, has once again proven his artistic prowess as he secures a coveted spot among the 200 best advertising photographers worldwide. His exceptional talent and keen eye for detail have earned him a well-deserved place in the renowned book Best AD Photographers Worldwide by Archive magazine. This prestigious honor marks the fourth time Mauricio's r

The Wyndham Rewards campaign came to life through a collaborative effort between the brand, agency, and production team, resulting in a dynamic visual library built around authentic storytelling. Shot across multiple hotel locations in Orlando, the production focused on capturing real, relatable moments that reflect the everyday traveler. At the core of the project was a strong emphasis on lifestyle photography, creating images that feel natural, inclusive, and emotionally co

The advertising agency Dentsu and Burger King trusted Candela and his team to produce their campaign for the famous school tradition, Homecoming. The campaign was shot in the city of Miami at one of its restaurants, where four students went to Burger King before their Homecoming party and enjoyed their new meal. Rooted in lifestyle photography, the idea was to create images with a genuine feel—capturing real moments and making it seem as though nothing was posed or planned. E

Candela and Polikroma are the creative minds behind Aperol's latest masterpiece. Infused with vibrant photos and an artfully curated color palette, Candela collaborated seamlessly with Polikroma's production team to conjure up a captivating campaign for Aperol. Set against the backdrop of Mexico City, this visual symphony captured both the essence of the product and the allure of the lifestyle it embodies. The campaign isn’t just about capturing moments; it’s about encapsulat

When Creativity Meets Cultural Insight in an Award Winning Campaign For the second phase of the “Better with Pepsi” campaign, PepsiCo partnered once again with the award-winning advertising agency Alma to bring a clever and visually striking idea to life—one that seamlessly blends branding, food culture, and photography in a way that instantly resonates. Photographer Mauricio Candela and his team were brought on to collaborate in this new stage of the award winning campaign,

Introduction: When sport meets style In today's crowded footwear and sportswear market, authenticity and energy are what separate good campaigns from great ones. That's why Charly, the fast-growing athletic shoe and sportswear brand owned by Skechers, turned to Mauricio Candela, a creative force in sports, sportswear, and lifestyle photography, to lead a high-intensity production in Miami. The result: a campaign that captures the soul of athletic performance and everyday move

Studio photography doesn't get more electric than this. Miami sports photographer and director Mauricio Candela was selected by the NBA Players Association (NBPA) to photograph the Orlando Magic players in a professional studio setup inside their own arena. Shot on location at the Kia Center in Orlando, the session combined the raw athleticism and personality of each player with a clean, powerful studio aesthetic. The result is a series of bold sports portraits that capture t

A collaboration filled with energy, flavor, and star power In one of his most high-profile collaborations to date, photographer Mauricio Candela worked alongside global pop sensation Karol G to produce content for an exciting Smirnoff campaign. Partnering with Vandals production company and Casanova McCann, Candela and his team were tasked with creating both celebrity portraits and product imagery, all while working around a packed commercial shoot schedule. “It was a big cha

Velocity DDB selected Mauricio and his team to develop a campaign for their client, Aveeno, where the company produced a selection of pieces such as videos, gifs and still photography. The shoot took place in Miami which is where the celebrity (Adriana Espinosa) was located. CREDITS Client: Aveeno Celebrity: Adriana Espinoza Agency: Velocity DDB TV Production Company: The Blur Office VIDEO CONTENT PHOTOGRAPHY ANIMATED GIFS BTS

Miami Lifestyle Photographer Selected to Redefine the City's Image When the Greater Miami Convention & Visitors Bureau (GMCVB) and global agency VML set out to show the world that Miami is more than just nightlife, they needed a photographer who truly understood the city's soul. They chose Miami lifestyle photographer and director Mauricio Candela to lead the visual storytelling for one of the most ambitious tourism campaigns in the city's history: "Found in Miami." The missi

TBWA and it’s client, Smith and Nephew hired Candela to shoot it’s latest campaign. Shot in studio in Los Angeles, the idea was to shoot patients that use prosthetics in their joints, which allow them to enjoy everyday activities. Working with a very large transparent plexi-glass we were able to capture shots from below where then images of the skies were put in during the retouching phase. Agency: TBWA/Health Client: Smith & Nephew Prod Company: The Blur Office CAMPAIGN POS

Conill Saatchi & Saatchi Los Angeles, developed an idea for an ad in People magazine which was “With a Prius, everything you do is with style”. If you are working, running errands, moving… you are doing it with style.

The prestigious brand Audemars Piguet shot a campaign in south Florida. Winner of 23 Grand Slam singles titles Serena Williams was shot in studio. The challenge was to work swiftly as her time on set was limited and there was also a commercial to be shot. Working with a body double to pre-light the set, Ms. Williams joined the crew when it was time to shoot. Everything had to be captured in within a limited time and that included the commercial and stills. The key was to move