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COLLABORATION WITH KAROL G AND SMIRNOFF

Updated: Aug 14, 2022


Mauricio Candela and his team had the opportunity to work with the production company Vandals and award-winning singer Karol G, capturing stills and content for Smirnoff. It took teamwork and long hours during a two day shoot to achieve the client’s vision. Photos of the artist with the product were taken and, equally important, tabletop product shots were also captured.

"It was a big challenge, because when you work alongside a commercial shoot, the stills team has limited time to capture material. The key is to always be prepared so that no one has to wait. Throughout the project, the celebrity worked with a team that was professional and prepared. It was also important to be in constant communication with the production company and its director during the process,” stated Mauricio Candela, campaign photographer. The campaign had a very wide and successful media reach.


LINKS:

 

Agency: Casanova McCann / McCann Colombia

Client: Diageo

Production Company: Vandal

Photographer: Mauricio Candela

 
 
 

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