Updated: Nov 2
The renowned hotel company Wyndham and its Chicago-based agency, Tom Dick and Harry Creative, joined forces with Candela and his production team to develop a beautiful campaign for their Wyndham Rewards loyalty program. The production took place in Orlando, at different hotels such as Bonnet Creek, Days Inn, Wyndham Garden, and La Quinta. Working for 4 days, they created a library of images for print and digital materials.
The campaign aimed to be inclusive, diverse, and avoid the use of people who didn't appear credible. Therefore, they sought talent that was much more real and relatable to consumers.
Ad Agency: Tom, Dick & Harry Creative Co.
Campaign: Wyndham Rewards
Production Company: The Blur Office