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Candela's Experience with Sprite and Asian Icons

Updated: May 23

The campaign was put together by a well-known Asian production company called Amanaqlic. Candela had a great time taking photos for an important collaboration between Sprite, Ogilvy, and the Asian celebrities Lay Zhang and Jay Chou.


The production took place in two locations: Shenzhen, China, and Melbourne, Australia. A super professional team made sure everything was ready for the big launch.


Candela was the photographer for the campaign in both places and handled all the visual and executive parts of the project. He mentioned that they spent many days in pre-production to get everything ready for the shoot. When the actual production days came, they rehearsed each shot, adjusted the lights and angles, set up the props, and marked each scene. This way, when it was time to photograph the celebrities, everything was already tested, and they could move quickly to get all the material they needed in the short time they had with each celebrity.

 
 

Ad Agency: Ogilvy Asia

Client: Sprite

Celebrities: Lay Zhang + Jay Chou.

Production Company: Amanacliq

Photographer: Mauricio Candela

 
 

LAYOUTS

 
 

ON THE STREETS OF ASIA

 

 

BEHIND THE SCENES // CHINA

 

 

BEHIND THE SCENES // AUSTRALIA

 




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