NEW PEPSI CAMPAIGN IN COLLABORATION WITH DDB AND MONSTER GC.

Mauricio Candela
Feb 8, 2022
1 min read

Updated: Mar 27

Candela, working with DDB and Monster, recently developed a creative campaign for Pepsi, while on an ambitious schedule and with a large number of deliverables. The project was completed during the course of a 3 day shoot. Candela describes the campaign as very honest and real. He captured stolen moments, making sure that nothing looked staged. He and his team put a lot of work into the art, wardrobe, locations and food in order to achieve this balance. It was perfect imperfection, just like real life.

The campaign was a compilation of talent with great attitudes while creating product and food photos. The production took place in Miami under the guidance of The Blur Office and Monster GC.

Agency: DDB

Client: Pepsi Co

Production Company: The Blur Office/Monster GC

Photographer: Mauricio Candela

Producer: Michelle Jayme, Juan Carlos Lima, Adriana Vargas