Conill Saatchi & Saatchi Los Angeles, developed an idea for an ad in People magazine which was “With a Prius, everything you do is with style”. If you are working, running errands, moving… you are doing it with style.

Introduction: Pride You Can See Some of the most powerful advertising doesn't sell a product — it celebrates the people who already love it. That was the insight behind this Ford SUV campaign, shot in Los Angeles by automotive photographer and director Mauricio Candela in collaboration with Zubi Advertising and The Blur Office. The concept was simple and human: Ford owners take pride in their vehicles. Not just when they drive them — but when they wash them. That ritual of ca

Discover how photographer Mauricio Candela created stunning cinemagraphs for the Ford F-150 campaign in Los Angeles. Explore the behind-the-scenes process, creative strategy, and production techniques used to bring this iconic truck to life through motion photography.

Mauricio Candela’s “Lollipop” picture for the Ford Focus’ “Legs” campaign was awarded in GRAPHIS POSTERS.