When creativity meets cultural insight For the second phase of the “Better with Pepsi”  campaign, PepsiCo  partnered once again with the award-winning advertising agency Alma  to bring a clever and visually stunning idea to life — one that combines branding, food culture, and photography  in a way that instantly resonates. Photographer Mauricio Candela  and his team were invited to collaborate on this new stage of the campaign, developing photographic assets for the now-iconi