CANDELA'S PHOTOGRAPHIC BRILLIANCE UNVEILS PEPSI'S LOGO.

"Pepsi, together with the advertising agency Alma, joined forces to develop the second phase of the award-winning campaign 'Better with Pepsi,' where a group of talented vendors came together to make it a reality. Mauricio Candela and his team had the opportunity to execute some pieces of the campaign, specifically those featuring the Pepsi cup on napkins and some others used in the case study and more.

The idea and concept behind it are quite clever, also knowing that they are supported by genuine insights and studies. Once again, it is proven that the combination of creativity and research always yields a good result."

Ad Agency: Alma

Client: Pepsi

Campaign: Better with Pepsi

Production Company: The Blur Office

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PRESS

AdWeek , Marketing Dive , The Drum , AdAge

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