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Mastering the Art of Visual Storytelling with Mauricio Candela
When it comes to capturing attention in today’s fast-paced world, visual storytelling is king. But how do you craft images that don’t just look good but speak to your audience? That’s where mastering visual storytelling techniques becomes essential. I’ve spent years exploring this art, and one name that stands out in the field is Mauricio Candela. His work is a masterclass in turning visuals into compelling narratives that elevate brands and captivate viewers. Let’s dive into
Mar 19
CINEMAGRAPHS FOR FORD F-150.
Discover how photographer Mauricio Candela created stunning cinemagraphs for the Ford F-150 campaign in Los Angeles. Explore the behind-the-scenes process, creative strategy, and production techniques used to bring this iconic truck to life through motion photography.
Apr 12, 2017
WHEN YOU GET INTO THE COLORS WITH SONY BRAVIA 4K
Client: Sony Bravia 4K Ad Agency: COD CD: Daniel Marrero / Felix Oballe Prod Company: The Blur Office Excecutive Producer: Michelle Jayme Body Paint Artists: Avi Ram and Omar Sfreddo DETAILS DETAILS CREW SHOT #advertising #sony #bravia #4K #conceptual #photography #bodypainting #camouflage #colors #mauriciocandela #mauriciocandela #cod
Dec 9, 2016
“LA VIE EN ROSE” PERSONAL WORK IN COLABORATION WITH OSCAR CARVALLO AND CRISTOBAL VALECILLO
Personal project with Fashion Designer Oscar Carvallo Paris and Director Crsitobal Valecillos. #fineart #oscarcarvallo #fashion #paris #carvallo #stories
Nov 30, 2015
Y&R SÃO PAULO DEVELOPED A CLEAVER IDEA FOR FREDDO ICE CREAMS
Agency: Y&R São Paulo Creative Chief Officer: Rui Branquinho Creative Director: Rui Branquinho Art Director: Felipe Pavani Copywriter: Ricardo Dolla Art Buyer: Stephanie Wang Art buyer: Monica Beretta Production Director: Elaine Carvalho Producer: Ronaldo Cavalcante #YR #saopaulo #freddo #icecream #cannes #pawnshop #advertising
Aug 12, 2015
PANTENE ANTI FALL CAMPAIGN FOR REP GREY
#Grey #campaign #pantene #antifall #mauriciocandela #shampoo #creativity #awards
Nov 20, 2014
REP/GREY COLOMBIA AND CANDELA WORKED ON MERCEDES BENZ CAMPAIGN
Agency: Rep/Grey Colombia Client: Mercedes-Benz Colombia Creative Directors: Diego Castellanos Art Director: Camilo Monzón Navas Copywriter:: Sebastián Benítez Conzález Photographer: Mauricio Candela Production Company: The Blur Office Producer: Michelle Jayme #automotive #portraits #speed #familiar #grey #repgrey #creativity #mauriciocandela
Mar 17, 2014
GREY AND CANDELA. THE GLUE-IT CHALLENGE.
Neil Armstrong , the Jackson family and Baywatch by Mauricio Candela. This project presented a challenge both in time and in budget. To recreate 3 famous photographs: Armstrong and his fellow astronauts, the Jackson 5 and the famous TV series Baywatch with Pamela Anderson and David Hasselholff. The problem: using the real photographs would cost a lot of money. The solution: to do an extensive casting in order to find lookalikes and recreate the scenes. That is what we did. We
Sep 6, 2013
PLAYSTATION AND MEDIA8 SELECTED MAURICIO CANDELA TO SHOOT THEIR LATEST CAMPAIGN.
Here you will find some behind the scenes pictures and videos. Click here to see campaign The shoot toke place in Miami, FL, was a 3 day shoot with 10 locations, “was a very aggressive shoot” Candela says. Here you can see how hard our job was!!! 😉
Feb 24, 2013
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