A Campaign Built on Human Connection Some photography projects go far beyond the lens. This campaign — developed in collaboration with BioMarin Pharmaceutical — took photographer and director Mauricio Candela and his team on an emotional, deeply human journey across two continents. The mission: document the real lives of families raising children with achondroplasia, the most common form of dwarfism, and do it with honesty, dignity, and care. Shot across California, Colorado,

TBWA and it’s client, Smith and Nephew hired Candela to shoot it’s latest campaign. Shot in studio in Los Angeles, the idea was to shoot patients that use prosthetics in their joints, which allow them to enjoy everyday activities. Working with a very large transparent plexi-glass we were able to capture shots from below where then images of the skies were put in during the retouching phase. Agency: TBWA/Health Client: Smith & Nephew Prod Company: The Blur Office CAMPAIGN POS