LITTERALY A DIFFERENT POINT OF VIEW FOR TBWA/HEALTH
TBWA and it’s client, Smith and Nephew hired Candela to shoot it’s latest campaign. Shot in studio in Los Angeles, the idea was to shoot patients that use prosthetics in their joints, which allow them to enjoy everyday activities. Working with a very large transparent plexi-glass we were able to capture shots from below where then images of the skies were put in during the retouching phase.
Agency: TBWA/Health
Client: Smith & Nephew
Prod Company: The Blur Office
CAMPAIGN
POST PRODUCTION