CANDELA WAS SELECTED FOR COMMUNICATION ARTS 2014 PHOTOGRAPHY ANNUAL
- Mauricio Candela
- Jun 7, 2014
- 4 min read
Updated: Aug 25
A career milestone for Mauricio Candela
In 2014, Mauricio Candela reached a major professional milestone: his work was selected for inclusion in the Communication Arts Photography Annual 55, one of the most respected and competitive photography publications in the world. Out of over 5,200 submissions, only 155 were chosen—Candela’s entry stood out for its bold visual storytelling and social impact.
The featured campaign, titled "Smokeless Tobacco is a Deadly Alternative," was created for Tobacco Free Florida in collaboration with Alma DDB and The Blur Office.
Campaign overview: smokeless tobacco is a deadly alternative
This powerful anti-tobacco campaign aimed to break the misconception that smokeless tobacco is a safe alternative to smoking. The concept relied on stark, dramatic portraiture to confront the viewer with the consequences of tobacco use.
With Alvar Sunol as executive creative director, and creative leads Juan Diego Guzman and Monica Marulanda, the team developed a bold visual strategy that paired emotion with education. Candela’s photographic approach added grit and humanity to the campaign, creating images that are difficult to forget.
“The campaign was as much about storytelling as it was about art direction,” said Candela. “We had to make the reality visible—and hard to ignore.”
Production credits
Agency: Alma DDB
Client: Tobacco Free Florida
Executive creative director: Alvar Sunol
Creative directors: Juan Diego Guzman, Monica Marulanda
Art director: Larry Gordon
Art buyer: Mimi Cossio
Production company: The Blur Office
Producer: Michelle Jayme
Photographer: Mauricio Candela
What it means to be in Communication Arts
Published in Menlo Park, California, Communication Arts is widely regarded as the leading trade journal for visual creatives. The Photography Annual 55 showcases standout work from photographers, agencies, and creative professionals around the globe.
With only 155 winners out of 5,223 entries, being included in the publication is considered a significant professional honor. The winning work is featured:
In print and iPad editions
On Commarts.com, with global reach
In premium quality reproduction, with large-scale color images
The recognition not only highlights the creative achievement but also offers global exposure to influential clients, art directors, and agencies worldwide.
“Being selected is a testament to creative collaboration and meaningful storytelling,” Candela added. “It’s one of the most fulfilling acknowledgments of my career.”
About Communication Arts
Communication Arts (CA) is a cornerstone of the creative industry, publishing feature articles, editorials, and annual competitions in categories like design, photography, illustration, and advertising. Now in its 56th year, CA continues to be a global standard-bearer of creative excellence.
The Photography Annual 55 was printed on premium coated paper using special 200-line color separations, ensuring that every detail of the selected imagery was preserved and appreciated. The book itself is an artifact of craftsmanship, distributed worldwide and archived as a reference for the best in visual communications.
Final thoughts
This campaign was more than a job—it was a statement. Through this award-winning work, Mauricio Candela and his collaborators used the power of photography to spark conversation, raise awareness, and save lives.
Being selected for Communication Arts Photography Annual 55 is more than an accolade; it's a testament to what happens when creativity meets purpose.
SMOKELESS TOBACCO IS A DEADLY ALTERNATIVE
Agency: Alma DDB
Client: Tobacco Free Florida
Executive Creative Director: Alvar Sunol
Creative Directors: Juan Diego Guzman, Monica Marulanda
Art Director: Larry Gordon
Art Buyer: Mimi Cossio
Production Company: The Blur Office
Producer: Michelle Jayme
Menlo Park, California, June 30, 2014—Communication Arts magazine, a professional journal for those involved in creativity in visual communications, has published the results of its 55th annual photography competition, the most exclusive major photography competition in the world.
Of the 5,223 entries submitted to the 55th annual photography competition, only 155 were selected by a jury of respected creative professionals, representing the work of photographers, videographers, design firms, agencies, publishers and in-house creative departments.
The selected projects are handsomely reproduced in Photography Annual 55, the July/August 2014 issue of Communication Arts, both in print and on the iPad, and online at Commarts.com. With the largest international circulation of any trade journal on visual communications, having work selected is considered a significant professional milestone to the creators and publishers of these award-winning projects.
About Communication Arts
Communication Arts is a professional journal for designers, art directors, design firms, corporate design departments, agencies, illustrators, photographers and everyone involved in visual communications.
Through its editorials, feature articles and the annual competitions it sponsors, CA provides new ideas and information, while promoting the highest professional standards for the field.
Now in its 56th year, CA continues to showcase the current best—whether it’s from industry veterans or tomorrow’s stars—in design, advertising, photography, illustration, interactive and typography. Everything is reproduced with quality printing and attention to detail unmatched by any trade publication anywhere.
About the Photography Annual 55 Published in July, Communication Arts Photography Annual 55 incorporates special reproduction techniques, quality 200-line color separation and printing on premium 70 lb. coated paper by one of the finest printers in the United States. Everything is reproduced in color at a size that allows the concept to be understood. Copies of the issue will be distributed worldwide assuring important exposure to the creators of this award-winning work.
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