Bank Itau, one of the largest and most modern banks of latin America, along with MullenLowe SSP3, chose Candela for the development of their latest campaign.
The campaign stayed true to the brand's colors, orange and blue, and used this color pallet throughout. Keeping the shots natural, including natural expressions of the people, was an integral part of this campaign.
Shot during three long days in Colombia, the production team worked hard to achieve the objective and deliver the numerous images that were required.
Client: Bank Itau
Production Company: Rocket To The Moon
Photographer: Mauricio Candela