Candela and Polikroma are the creative minds behind Aperol's latest masterpiece. Infused with vibrant photos and an artfully curated...

When creativity meets cultural insight For the second phase of the “Better with Pepsi”  campaign, PepsiCo  partnered once again with the award-winning advertising agency Alma  to bring a clever and visually stunning idea to life — one that combines branding, food culture, and photography  in a way that instantly resonates. Photographer Mauricio Candela  and his team were invited to collaborate on this new stage of the campaign, developing photographic assets for the now-iconi