Campaigns

Introduction: Telling the story of a brand's arrival When a major brand enters a new market, every detail matters. The visuals must resonate with a new audience while staying true to the brand’s identity. For Bank Itaú, one of Latin America's largest and most innovative financial institutions, the launch in Colombia was a significant milestone. The campaign needed to be fresh, vibrant, and human. That’s where I came in. Collaborating with MullenLowe SSP3, one of the region’s

Agency: Y&R São Paulo Creative Chief Officer: Rui Branquinho Creative Director: Rui Branquinho Art Director: Felipe Pavani Copywriter: Ricardo Dolla Art Buyer: Stephanie Wang Art buyer: Monica Beretta Production Director: Elaine Carvalho Producer: Ronaldo Cavalcante #YR #saopaulo #freddo #icecream #cannes #pawnshop #advertising

Advertising Agency: Y&R/Bravo, Miami, USA Chief Creative Officer: Claudio Lima Art Director: Gabriela Roger Copywriter: Brian Abadia ...

BEHIND SCENES #miami #miamimarlins #baseball #players #profoto #secuence #mauriciocandela #sports #photography #legs #josefernandez #number16 #16 #profotousa

BEHIND THE SCENES #Lincoln #auto #zubi #advertising #automotive #mediumformat

#Grey #campaign #pantene #antifall #mauriciocandela #shampoo #creativity #awards

Stock image? Not really. See below ENTIRE CAMPAIGN BEHIND THE SCENES AWARD AT CANNES #jackson5 #awards #cannes #winner #reproduction #stickynotes #ideas #creativity #marurigrey #grey

The campaign, photographed by Mauricio Candela for Maruri Grey and their client Glue-It, was submitted to the 2014 Cannes Festival. To date, the shot “Jackson 5” has made it to the short list and has the possibility of winning a Lion Award in the outdoor category. See photos of the process that took place in order to recreate the famous images, as realistic as possible, without the cost of working with celebrities. Agency: Maruri Grey Client: Glue-It Creative Directors:

A career milestone for Mauricio Candela In 2014, Mauricio Candela reached a major professional milestone: his work was selected for inclusion in the Communication Arts Photography Annual 55, one of the most respected and competitive photography publications in the world. Out of over 5,200 submissions, only 155 were chosen—Candela’s entry stood out for its bold visual storytelling and social impact. The featured campaign, titled "Smokeless Tobacco is a Deadly Alternative," was

Agency: Rep/Grey Colombia Client: Mercedes-Benz Colombia Creative Directors: Diego Castellanos Art Director: Camilo Monzón Navas Copywriter:: Sebastián Benítez Conzález Photographer: Mauricio Candela Production Company: The Blur Office Producer: Michelle Jayme #automotive #portraits #speed #familiar #grey #repgrey #creativity #mauriciocandela

Neil Armstrong , the Jackson family and Baywatch by Mauricio Candela. This project presented a challenge both in time and in budget. To recreate 3 famous photographs: Armstrong and his fellow astronauts, the Jackson 5 and the famous TV series Baywatch with Pamela Anderson and David Hasselholff. The problem: using the real photographs would cost a lot of money. The solution: to do an extensive casting in order to find lookalikes and recreate the scenes. That is what we did. We

A campaign filled with sweetness, spontaneity, and vibrant visuals In the ever-evolving world of brand storytelling, few collaborations...

Here you will find some behind the scenes pictures and videos. Click here to see campaign The shoot toke place in Miami, FL, was a 3 day shoot with 10 locations, “was a very aggressive shoot” Candela says. Here you can see how hard our job was!!! 😉

Mauricio Candela wins in the advertising category with the pictures he produced for the Ford Mustang GT 500 campaign. The idea behind the ads was to show that with such a fast and powerful car, any place feels like it’s next door, no matter how far it is.

Ford’s SYNC Technology Campaign: Music T-Shirts, The Wall, Sex Pistols, The Beatles, AC/DC. Ford’s SYNC Technology Individual ad: The Wall. EXTERNAL LINK #ford #sync #campaign #adage #winner #creative

Mauricio Candela’s “Lollipop” picture for the Ford Focus’ “Legs” campaign was awarded in GRAPHIS POSTERS.

“Legs” Campaign was the winner for the best of show during the gala. Agency: Zubi Advertising Photograher: Mauricio Candela Production Company: The Blur Office #Addy #awards #legs #campaign #bestofshow