Conill Saatchi & Saatchi Los Angeles, developed an idea for an ad in People magazine which was “With a Prius, everything you do is with style”. If you are working, running errands, moving… you are doing it with style.

Introduction: Pride You Can See Some of the most powerful advertising doesn't sell a product — it celebrates the people who already love it. That was the insight behind this Ford SUV campaign, shot in Los Angeles by automotive photographer and director Mauricio Candela in collaboration with Zubi Advertising and The Blur Office. The concept was simple and human: Ford owners take pride in their vehicles. Not just when they drive them — but when they wash them. That ritual of ca

The prestigious brand Audemars Piguet shot a campaign in south Florida. Winner of 23 Grand Slam singles titles Serena Williams was shot in studio. The challenge was to work swiftly as her time on set was limited and there was also a commercial to be shot. Working with a body double to pre-light the set, Ms. Williams joined the crew when it was time to shoot. Everything had to be captured in within a limited time and that included the commercial and stills. The key was to move

Discover how photographer Mauricio Candela created stunning cinemagraphs for the Ford F-150 campaign in Los Angeles. Explore the behind-the-scenes process, creative strategy, and production techniques used to bring this iconic truck to life through motion photography.

Client: Sony Bravia 4K Ad Agency: COD CD: Daniel Marrero / Felix Oballe Prod Company: The Blur Office Excecutive Producer: Michelle Jayme Body Paint Artists: Avi Ram and Omar Sfreddo DETAILS DETAILS CREW SHOT #advertising #sony #bravia #4K #conceptual #photography #bodypainting #camouflage #colors #mauriciocandela #mauriciocandela #cod

Agency: Y&R São Paulo Creative Chief Officer: Rui Branquinho Creative Director: Rui Branquinho Art Director: Felipe Pavani Copywriter: Ricardo Dolla Art Buyer: Stephanie Wang Art buyer: Monica Beretta Production Director: Elaine Carvalho Producer: Ronaldo Cavalcante #YR #saopaulo #freddo #icecream #cannes #pawnshop #advertising

BEHIND SCENES #miami #miamimarlins #baseball #players #profoto #secuence #mauriciocandela #sports #photography #legs #josefernandez #number16 #16 #profotousa

#Grey #campaign #pantene #antifall #mauriciocandela #shampoo #creativity #awards

Stock image? Not really. See below ENTIRE CAMPAIGN BEHIND THE SCENES AWARD AT CANNES #jackson5 #awards #cannes #winner #reproduction #stickynotes #ideas #creativity #marurigrey #grey

Agency: Rep/Grey Colombia Client: Mercedes-Benz Colombia Creative Directors: Diego Castellanos Art Director: Camilo Monzón Navas Copywriter:: Sebastián Benítez Conzález Photographer: Mauricio Candela Production Company: The Blur Office Producer: Michelle Jayme #automotive #portraits #speed #familiar #grey #repgrey #creativity #mauriciocandela

Neil Armstrong , the Jackson family and Baywatch by Mauricio Candela. This project presented a challenge both in time and in budget. To recreate 3 famous photographs: Armstrong and his fellow astronauts, the Jackson 5 and the famous TV series Baywatch with Pamela Anderson and David Hasselholff. The problem: using the real photographs would cost a lot of money. The solution: to do an extensive casting in order to find lookalikes and recreate the scenes. That is what we did. We

Here you will find some behind the scenes pictures and videos. Click here to see campaign The shoot toke place in Miami, FL, was a 3 day shoot with 10 locations, “was a very aggressive shoot” Candela says. Here you can see how hard our job was!!! 😉

A memorable print campaign that captured global attention Back in August 2010, the humorous and creatively crafted "Frame on Wheels" print campaign shot by Mauricio Candela received top honors as Best Print Ad of the Week Worldwide by BestAdsOnTV.com, one of the most respected advertising ranking platforms in the creative industry. The recognition came from none other than Eric Baldwin and Jason Bagley, the acclaimed creative directors behind iconic campaigns for Old Spice an

“Legs” Campaign was the winner for the best of show during the gala. Agency: Zubi Advertising Photograher: Mauricio Candela Production Company: The Blur Office #Addy #awards #legs #campaign #bestofshow