A look into commercial and advertising photography in Miami — creating authentic, dynamic imagery for lifestyle, sports, and celebrity campaigns that truly connect with audiences.

Lifestyle and Celebrity Photography for a New Era of Cultural Expression In Los Angeles—the city where stories are born under neon lights and legendary music—an unforgettable production came to life, bringing together Dos Equis and the iconic band Fuerza Regida. The mission was bold: to create a visual campaign of photography and video that would capture the energy, authenticity, and cultural impact of this historic collaboration. Directed and photographed by Mauricio Candela

A curated selection of celebrity portraits capturing iconic talent across sports, music, and entertainment, blending personality, presence, and cinematic style.

Explore how celebrity photographer Mauricio Candela captured Asian icons Lay Zhang and Jay Chou in Sprite’s global campaign across China and Australia

The VMC “Viva Mexico Cabrones” campaign brought together world boxing champion Canelo Álvarez and a high-performance creative team for a fast-paced production in San Diego, California. Directed and photographed by Mauricio Candela in collaboration with Bikini Films, the project combined video, product visuals, and dynamic storytelling into a cohesive campaign. As a sports photographer, Candela approached the shoot with a focus on energy, precision, and timing, essential eleme

A production in collaboration with In & Out Productions, alongside Colombian singer Camilo, Mauricio Candela, and his team, developed a series of celebrity portraits part during the video shoot. They worked as a team to achieve both the video and still photography within a tight timeframe. The artist tirelessly collaborated to capture the desired material.

Studio photography doesn't get more electric than this. Miami sports photographer and director Mauricio Candela was selected by the NBA Players Association (NBPA) to photograph the Orlando Magic players in a professional studio setup inside their own arena. Shot on location at the Kia Center in Orlando, the session combined the raw athleticism and personality of each player with a clean, powerful studio aesthetic. The result is a series of bold sports portraits that capture t

A collaboration filled with energy, flavor, and star power In one of his most high-profile collaborations to date, photographer Mauricio Candela worked alongside global pop sensation Karol G to produce content for an exciting Smirnoff campaign. Partnering with Vandals production company and Casanova McCann, Candela and his team were tasked with creating both celebrity portraits and product imagery, all while working around a packed commercial shoot schedule. “It was a big cha

Velocity DDB selected Mauricio and his team to develop a campaign for their client, Aveeno, where the company produced a selection of pieces such as videos, gifs and still photography. The shoot took place in Miami which is where the celebrity (Adriana Espinosa) was located. CREDITS Client: Aveeno Celebrity: Adriana Espinoza Agency: Velocity DDB TV Production Company: The Blur Office VIDEO CONTENT PHOTOGRAPHY ANIMATED GIFS BTS

The prestigious brand Audemars Piguet shot a campaign in south Florida. Winner of 23 Grand Slam singles titles Serena Williams was shot in studio. The challenge was to work swiftly as her time on set was limited and there was also a commercial to be shot. Working with a body double to pre-light the set, Ms. Williams joined the crew when it was time to shoot. Everything had to be captured in within a limited time and that included the commercial and stills. The key was to move

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