Aveeno x Alejandra Espinoza: Celebrity Beauty Photography in Miami
- Mauricio Candela
- Nov 1, 2019
- 2 min read
When a Global Brand Meets a Latina Icon
Some campaigns come together when the right creative team, the right brand, and the right talent align perfectly. That was exactly the case when Velocity DDB selected Mauricio Candela and his team to lead the production of a multi-format campaign for Aveeno — one of the most trusted names in skincare.
At the center of it all: Alejandra Espinoza, the celebrated Latina TV personality, model, and former Miss Universe USA — a natural fit for a brand built on the idea of real, radiant, and effortless beauty.
A Multi-Format Production: Video, GIFs, and Still Photography
This wasn't a single-deliverable shoot. The production was designed from the ground up to generate a full suite of content across formats, giving Aveeno the flexibility to activate across multiple platforms and channels.
Deliverables included:
Still photography — hero images and lifestyle shots for print and digital
Video content — brand and social-ready footage featuring Alejandra
Animated GIFs — optimized for social media and digital advertising
Shooting in Miami — where Alejandra is based — allowed the team to work efficiently while tapping into the city's natural warmth, light, and energy, all of which translate beautifully to a skincare aesthetic.
Celebrity Beauty Photography in Miami: Candela's Approach on Set
Celebrity beauty photography in Miami demands a specific balance: the visual quality of a high-end commercial shoot, combined with the ease and comfort that allows talent to perform naturally on camera. Candela's experience working with high-profile personalities — from Karol G to Serena Williams to Canelo Álvarez — means his sets are structured to be efficient, relaxed, and creatively sharp.
With a campaign where both the brand's integrity and the celebrity's image are at stake, that experience makes all the difference. The result was a cohesive visual package that felt authentic to Alejandra's personality while staying true to Aveeno's clean, approachable aesthetic.
A Strategic Fit for the U.S. Hispanic Market
Velocity DDB handled the strategic and creative direction, ensuring the campaign aligned with Aveeno's brand positioning — particularly within the U.S. Hispanic market, a segment where Alejandra Espinoza carries genuine cultural resonance and trust.
The Blur Office provided TV and production support, ensuring the multi-format workflow ran seamlessly from pre-production through final delivery.
The Miami location was not just a logistical choice — it was a creative asset, reinforcing the warm, sun-drenched lifestyle that both the brand and the talent naturally embody.
Project Credits
Role | Name |
Client | Aveeno |
Celebrity | Alejandra Espinoza |
Agency | Velocity DDB |
Photographer & Director | Mauricio Candela |
TV Production Company | The Blur Office |
Location | Miami, Florida |
VIDEO CONTENT
PHOTOGRAPHY
ANIMATED GIFS
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