A Campaign Built on Human Connection Some photography projects go far beyond the lens. This campaign — developed in collaboration with BioMarin Pharmaceutical — took photographer and director Mauricio Candela and his team on an emotional, deeply human journey across two continents. The mission: document the real lives of families raising children with achondroplasia, the most common form of dwarfism, and do it with honesty, dignity, and care. Shot across California, Colorado,

From almost ten thousand submissions, our panel has chosen the 200 photographers that represent the state of art in advertising imagery. We present almost 500 pages of their stunning work in this Lürzer's Archive special issue. Being selected for Lürzer's Archive 200 Best Ad Photographers Worldwide is one of the highest recognitions in commercial photography. Out of nearly 10,000 submissions from photographers across the globe, only 200 make the list — and Mauricio Candela is

An everyday day with Leo and Carla, exploring the city and taking photos while capturing spontaneous moments

A collaboration filled with energy, flavor, and star power In one of his most high-profile collaborations to date, photographer Mauricio Candela worked alongside global pop sensation Karol G to produce content for an exciting Smirnoff campaign. Partnering with Vandals production company and Casanova McCann, Candela and his team were tasked with creating both celebrity portraits and product imagery, all while working around a packed commercial shoot schedule. “It was a big cha

Lifestyle Photographer shoots a Lifestyle Campaign Rooted in Realness In a time where authenticity is the strongest form of advertising, lifestyle photographer and director Mauricio Candela continues to push creative boundaries. In his recent collaboration with PepsiCo, DDB, and Monster GC, Candela led the visual storytelling for a high-impact advertising campaign that blends lifestyle photography, food styling, and honest, relatable moments. Shot over the course of three int

Some of the most powerful images are never planned. For me, the best street photography in Miami happens when you put down the shot list, step outside, and let the city tell you what to shoot. That's exactly what happened on this night on Calle 8 — the beating heart of Little Havana — with model and frequent collaborator Candelaria. Just a camera, available light, and a few hours of wandering. The result was one of my favorite personal projects to date. Calle 8, The Perfect S

Go behind the scenes of a bold digital campaign for Ladron de Manzanas, the popular apple cider brand by Heineken. Discover how photographer Mauricio Candela brought the brand’s vibrant identity to life through still photography and digital content, working with Spanish agency Sra. Rushmore and production company Timing Produccion Grafica.

Introduction: Nokia returns to the spotlight Once a household name in mobile technology, Nokia has been reemerging with a renewed identity—balancing nostalgia and innovation. To promote their newest mobile device, Nokia collaborated with Grey Mexico and photographer Mauricio Candela for a street photography campaign in Miami that focused on real moments, real people, and raw emotion. This campaign was about more than showcasing a phone. It was about capturing connection, move

Koaj, a fashion brand, collaborated with Candela for the development of its spring 2019 campaign. The shoot took place durning three days in the city of Miami. Under the production of Rocket to the Moon and The Blur Office, the team dedicated special attention to the casting and worked diligently in the production of the project which was shot on location and in studio. Koaj was a dynamic campaign with a lot of exploration when taking photos, allowing us to have a lot of mate

A campaign was developed for Santa Clara Mexico, a line of dairy products from the Coca-Cola Company in Mexico City. The campaign focuses on creating "SANTOS MOMENTOS", which are relevant to the consumer. Everyday moments were captured where the product was the hero. The creative agency was Sra. Rushmore of Spain and the production house Timing Produccion Grafica. In Mexico City, production services were provided by NT Producciones. In order to capture the desired situations

Los Angeles is among Candela's top choices for capturing photos bathed in natural light. In this city, every angle provides a perfect shot, complemented by the abundance of locations exuding personality and character. Teaming up with the enchanting model, Lani, Candela explores one of the city's most artistic neighborhoods, seizing the opportunity to capture daring and extraordinary moments. Photographer: Mauricio Candela Model: Lani City: Los Angeles-USA STILL PHOTOGRAPHY

Miami Lifestyle Photographer Selected to Redefine the City's Image When the Greater Miami Convention & Visitors Bureau (GMCVB) and global agency VML set out to show the world that Miami is more than just nightlife, they needed a photographer who truly understood the city's soul. They chose Miami lifestyle photographer and director Mauricio Candela to lead the visual storytelling for one of the most ambitious tourism campaigns in the city's history: "Found in Miami." The missi

Introduction: Pride You Can See Some of the most powerful advertising doesn't sell a product — it celebrates the people who already love it. That was the insight behind this Ford SUV campaign, shot in Los Angeles by automotive photographer and director Mauricio Candela in collaboration with Zubi Advertising and The Blur Office. The concept was simple and human: Ford owners take pride in their vehicles. Not just when they drive them — but when they wash them. That ritual of ca

Introduction: Telling the story of a brand's arrival When a major brand enters a new market, every detail matters. The visuals must resonate with a new audience while staying true to the brand’s identity. For Bank Itaú, one of Latin America's largest and most innovative financial institutions, the launch in Colombia was a significant milestone. The campaign needed to be fresh, vibrant, and human. That’s where I came in. Collaborating with MullenLowe SSP3, one of the region’s

Documentary Travel Photography: Italy Without a Filter Not every trip needs a shot list. Not every photograph needs to be perfect. This past summer, Miami lifestyle photographer and director Mauricio Candela traded the production set for the streets of Italy — no clients, no crew, no brief. Just a camera, four cities, and a commitment to capturing life as it actually happens. That's the essence of documentary travel photography: real people, real moments, zero production. Flo

Ford’s SYNC Technology Campaign: Music T-Shirts, The Wall, Sex Pistols, The Beatles, AC/DC. Ford’s SYNC Technology Individual ad: The Wall. EXTERNAL LINK #ford #sync #campaign #adage #winner #creative