When Creativity Meets Cultural Insight in an Award Winning Campaign For the second phase of the “Better with Pepsi” campaign, PepsiCo partnered once again with the award-winning advertising agency Alma to bring a clever and visually striking idea to life—one that seamlessly blends branding, food culture, and photography in a way that instantly resonates. Photographer Mauricio Candela and his team were brought on to collaborate in this new stage of the award winning campaign,

TBWA and it’s client, Smith and Nephew hired Candela to shoot it’s latest campaign. Shot in studio in Los Angeles, the idea was to shoot patients that use prosthetics in their joints, which allow them to enjoy everyday activities. Working with a very large transparent plexi-glass we were able to capture shots from below where then images of the skies were put in during the retouching phase. Agency: TBWA/Health Client: Smith & Nephew Prod Company: The Blur Office CAMPAIGN POS

Conill Saatchi & Saatchi Los Angeles, developed an idea for an ad in People magazine which was “With a Prius, everything you do is with style”. If you are working, running errands, moving… you are doing it with style.

Discover how photographer Mauricio Candela created stunning cinemagraphs for the Ford F-150 campaign in Los Angeles. Explore the behind-the-scenes process, creative strategy, and production techniques used to bring this iconic truck to life through motion photography.

Client: Sony Bravia 4K Ad Agency: COD CD: Daniel Marrero / Felix Oballe Prod Company: The Blur Office Excecutive Producer: Michelle Jayme Body Paint Artists: Avi Ram and Omar Sfreddo DETAILS DETAILS CREW SHOT #advertising #sony #bravia #4K #conceptual #photography #bodypainting #camouflage #colors #mauriciocandela #mauriciocandela #cod

Personal project with Fashion Designer Oscar Carvallo Paris and Director Crsitobal Valecillos. #fineart #oscarcarvallo #fashion #paris #carvallo #stories

Agency: Y&R São Paulo Creative Chief Officer: Rui Branquinho Creative Director: Rui Branquinho Art Director: Felipe Pavani Copywriter: Ricardo Dolla Art Buyer: Stephanie Wang Art buyer: Monica Beretta Production Director: Elaine Carvalho Producer: Ronaldo Cavalcante #YR #saopaulo #freddo #icecream #cannes #pawnshop #advertising

#Grey #campaign #pantene #antifall #mauriciocandela #shampoo #creativity #awards

Stock image? Not really. See below ENTIRE CAMPAIGN BEHIND THE SCENES AWARD AT CANNES #jackson5 #awards #cannes #winner #reproduction #stickynotes #ideas #creativity #marurigrey #grey

Agency: Rep/Grey Colombia Client: Mercedes-Benz Colombia Creative Directors: Diego Castellanos Art Director: Camilo Monzón Navas Copywriter:: Sebastián Benítez Conzález Photographer: Mauricio Candela Production Company: The Blur Office Producer: Michelle Jayme #automotive #portraits #speed #familiar #grey #repgrey #creativity #mauriciocandela

Neil Armstrong , the Jackson family and Baywatch by Mauricio Candela. This project presented a challenge both in time and in budget. To recreate 3 famous photographs: Armstrong and his fellow astronauts, the Jackson 5 and the famous TV series Baywatch with Pamela Anderson and David Hasselholff. The problem: using the real photographs would cost a lot of money. The solution: to do an extensive casting in order to find lookalikes and recreate the scenes. That is what we did. We

Here you will find some behind the scenes pictures and videos. Click here to see campaign The shoot toke place in Miami, FL, was a 3 day shoot with 10 locations, “was a very aggressive shoot” Candela says. Here you can see how hard our job was!!! 😉

Mauricio Candela’s “Lollipop” picture for the Ford Focus’ “Legs” campaign was awarded in GRAPHIS POSTERS.

A memorable print campaign that captured global attention Back in August 2010, the humorous and creatively crafted "Frame on Wheels" print campaign shot by Mauricio Candela received top honors as Best Print Ad of the Week Worldwide by BestAdsOnTV.com, one of the most respected advertising ranking platforms in the creative industry. The recognition came from none other than Eric Baldwin and Jason Bagley, the acclaimed creative directors behind iconic campaigns for Old Spice an

“Legs” Campaign was the winner for the best of show during the gala. Agency: Zubi Advertising Photograher: Mauricio Candela Production Company: The Blur Office #Addy #awards #legs #campaign #bestofshow