Estrella Jalisco campaign in Texas | lifestyle photography by Mauricio Candela
- Mauricio Candela
- Jun 19, 2023
- 1 min read
Updated: Apr 20
A bold and authentic lifestyle photography campaign for Estrella Jalisco, shot in Texas by Miami lifestyle photographer Mauricio Candela. The project focused on capturing real moments, real people, and a genuine connection to culture through a cinematic and natural visual approach.
Real people, real moments
Casting was key. The campaign featured local Texas talent, bringing authenticity and cultural relevance to every frame. Candela’s approach to real people and talent portraits is rooted in spontaneity—creating space for moments to happen naturally rather than forcing them.
The result is imagery that feels honest, dynamic, and far from traditional stock photography.
Natural light meets cinematic storytelling
Shot using a mix of natural light and controlled lighting, the visuals balance realism with a cinematic edge. Handheld shooting, quick transitions, and minimal setups allowed the team to move fast and capture energy in real time.
Even under challenging weather conditions, the focus remained on keeping the visuals raw, human, and visually striking.
Lifestyle photography for brands
This campaign reflects the power of lifestyle photography in advertising—where storytelling, emotion, and brand identity come together. Food, beer, and people coexist naturally, creating a visual narrative that feels both elevated and relatable.
As a Miami-based photographer working worldwide, Candela brings a consistent style rooted in authenticity, movement, and “perfect imperfections.”
Final frame
The Estrella Jalisco campaign is a strong example of how lifestyle, beverage, and real people photography can create meaningful, culturally connected visuals—images that feel alive, not staged.
Ad Agency: We Are Alexander
Client; Estrella Jalisco
Production Company: Shooters
BTS
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