As a lifestyle photographer based in Miami, I work with hospitality brands, hotel groups, and tourism organizations across the US, Latin America, and the Caribbean — creating campaign imagery that works across both photo and video productions. If you're planning a brand campaign, I'd love to hear about your project.

A look into commercial and advertising photography in Miami — creating authentic, dynamic imagery for lifestyle, sports, and celebrity campaigns that truly connect with audiences.

Lifestyle and Celebrity Photography for a New Era of Cultural Expression In Los Angeles—the city where stories are born under neon lights and legendary music—an unforgettable production came to life, bringing together Dos Equis and the iconic band Fuerza Regida. The mission was bold: to create a visual campaign of photography and video that would capture the energy, authenticity, and cultural impact of this historic collaboration. Directed and photographed by Mauricio Candela

A curated selection of celebrity portraits capturing iconic talent across sports, music, and entertainment, blending personality, presence, and cinematic style.

Explore how celebrity photographer Mauricio Candela captured Asian icons Lay Zhang and Jay Chou in Sprite’s global campaign across China and Australia

The VMC “Viva Mexico Cabrones” campaign brought together world boxing champion Canelo Álvarez and a high-performance creative team for a fast-paced production in San Diego, California. Directed and photographed by Mauricio Candela in collaboration with Bikini Films, the project combined video, product visuals, and dynamic storytelling into a cohesive campaign. As a sports photographer, Candela approached the shoot with a focus on energy, precision, and timing, essential eleme

When Creativity Meets Cultural Insight in an Award Winning Campaign For the second phase of the “Better with Pepsi” campaign, PepsiCo partnered once again with the award-winning advertising agency Alma to bring a clever and visually striking idea to life—one that seamlessly blends branding, food culture, and photography in a way that instantly resonates. Photographer Mauricio Candela and his team were brought on to collaborate in this new stage of the award winning campaign,

Studio photography doesn't get more electric than this. Miami sports photographer and director Mauricio Candela was selected by the NBA Players Association (NBPA) to photograph the Orlando Magic players in a professional studio setup inside their own arena. Shot on location at the Kia Center in Orlando, the session combined the raw athleticism and personality of each player with a clean, powerful studio aesthetic. The result is a series of bold sports portraits that capture t

From almost ten thousand submissions, our panel has chosen the 200 photographers that represent the state of art in advertising imagery. We present almost 500 pages of their stunning work in this Lürzer's Archive special issue. Being selected for Lürzer's Archive 200 Best Ad Photographers Worldwide is one of the highest recognitions in commercial photography. Out of nearly 10,000 submissions from photographers across the globe, only 200 make the list — and Mauricio Candela is

A collaboration filled with energy, flavor, and star power In one of his most high-profile collaborations to date, photographer Mauricio Candela worked alongside global pop sensation Karol G to produce content for an exciting Smirnoff campaign. Partnering with Vandals production company and Casanova McCann, Candela and his team were tasked with creating both celebrity portraits and product imagery, all while working around a packed commercial shoot schedule. “It was a big cha

Velocity DDB selected Mauricio and his team to develop a campaign for their client, Aveeno, where the company produced a selection of pieces such as videos, gifs and still photography. The shoot took place in Miami which is where the celebrity (Adriana Espinosa) was located. CREDITS Client: Aveeno Celebrity: Adriana Espinoza Agency: Velocity DDB TV Production Company: The Blur Office VIDEO CONTENT PHOTOGRAPHY ANIMATED GIFS BTS

A bold campaign that encourages responsibility through raw imagery In a daring and thought-provoking collaboration, Budweiser and its creative partner David The Agency launched a powerful Halloween campaign aimed at raising awareness about responsible drinking. For this visually impactful initiative, Mauricio Candela was selected to lead the still photography, tasked with recreating strikingly real mug shots of individuals who had previously been arrested for minor infraction

I am thrilled and honored to announce that I have been selected as one of the 200 best advertising photographers worldwide for the prestigious book 'Best AD Photographers Worldwide 2020 by Archive magazine. This recognition is a testament to the passion and dedication I pour into my craft. The competition was fierce, and being included among such talented photographers is truly humbling. I want to express my gratitude to everyone who has supported and believed in my work thro

Campaign for MDAS was recognized by El Sol Festival in Print Media in the "Public Institutions" category. Well done Alma DDB! Agency: Alma DDB Client: Miami-Dade Animal Services Production Company: The Blur Office Photographer: Mauricio Candela Executive Producer: Michelle Jayme #awards #elsolfestival #advertising #creativity #spain #europe #silveraward #campaign #almaddb

Cannes Lions 2018 recognized the campaign for the client, Miami-Dade Animal Services and Alma DDB. The campaign received 3 shortlists for the “Rescue” print campaign, which, questions “Who rescues who” each time an animal is adopted from the shelter. The campaign was excecuted and produced by Mauricio's Team. Credits: Agency: Alma DDB Creative Chairman/CEO: Luis Miguel Messianu Co-President/ Chief Creative Officer: Álvar Suñol SVP, Executive Producer: Michelle Headley Creati

An International Recognition for a Personal Vision Being recognized as an award-winning photographer on an international stage is always meaningful — but when the award comes from Paris, and from a jury made up of some of the most respected names in the photography world, it carries a different weight. In 2017, Miami-based award-winning photographer and director Mauricio Candela received Second Prize at PX3 — Prix de la Photographie Paris — in the Book (Series Only) category,

Nostalgia Series by Mauricio Candela. What was once childhood. Childhood and the nostalgia of it have a curious relationship. It’s not something that children are conscious of, but as adults, it plays a big part as a reference in our lives. Remembering our own childhood conjures up images and thoughts of a seemingly simpler time. When we see today’s children surrounded by technology, it seems as if their own imaginations are now at the mercy of tablets, dictated by smartpho

Introduction: A global recognition of visual storytelling In a year marked by exceptional talent and over 16,000 entries from 164 countries, the 2016 International Photography Awards (IPA) awarded three Honorable Mentions to photographer Mauricio Candela for his work titled “Slingshot.” The recognition came in three competitive categories: People – children People – portraits Fine art Candela’s series, rooted in simplicity and nostalgia, was selected among a global pool of su

The prestigious brand Audemars Piguet shot a campaign in south Florida. Winner of 23 Grand Slam singles titles Serena Williams was shot in studio. The challenge was to work swiftly as her time on set was limited and there was also a commercial to be shot. Working with a body double to pre-light the set, Ms. Williams joined the crew when it was time to shoot. Everything had to be captured in within a limited time and that included the commercial and stills. The key was to move

Client: Sony Bravia 4K Ad Agency: COD CD: Daniel Marrero / Felix Oballe Prod Company: The Blur Office Excecutive Producer: Michelle Jayme Body Paint Artists: Avi Ram and Omar Sfreddo DETAILS DETAILS CREW SHOT #advertising #sony #bravia #4K #conceptual #photography #bodypainting #camouflage #colors #mauriciocandela #mauriciocandela #cod