When Creativity Meets Cultural Insight in an Award Winning Campaign For the second phase of the “Better with Pepsi” campaign, PepsiCo partnered once again with the award-winning advertising agency Alma to bring a clever and visually striking idea to life—one that seamlessly blends branding, food culture, and photography in a way that instantly resonates. Photographer Mauricio Candela and his team were brought on to collaborate in this new stage of the award winning campaign,

A bold campaign that encourages responsibility through raw imagery In a daring and thought-provoking collaboration, Budweiser and its creative partner David The Agency launched a powerful Halloween campaign aimed at raising awareness about responsible drinking. For this visually impactful initiative, Mauricio Candela was selected to lead the still photography, tasked with recreating strikingly real mug shots of individuals who had previously been arrested for minor infraction

I am thrilled and honored to announce that I have been selected as one of the 200 best advertising photographers worldwide for the prestigious book 'Best AD Photographers Worldwide 2020 by Archive magazine. This recognition is a testament to the passion and dedication I pour into my craft. The competition was fierce, and being included among such talented photographers is truly humbling. I want to express my gratitude to everyone who has supported and believed in my work thro

TBWA and it’s client, Smith and Nephew hired Candela to shoot it’s latest campaign. Shot in studio in Los Angeles, the idea was to shoot patients that use prosthetics in their joints, which allow them to enjoy everyday activities. Working with a very large transparent plexi-glass we were able to capture shots from below where then images of the skies were put in during the retouching phase. Agency: TBWA/Health Client: Smith & Nephew Prod Company: The Blur Office CAMPAIGN POS

Campaign for MDAS was recognized by El Sol Festival in Print Media in the "Public Institutions" category. Well done Alma DDB! Agency: Alma DDB Client: Miami-Dade Animal Services Production Company: The Blur Office Photographer: Mauricio Candela Executive Producer: Michelle Jayme #awards #elsolfestival #advertising #creativity #spain #europe #silveraward #campaign #almaddb

Cannes Lions 2018 recognized the campaign for the client, Miami-Dade Animal Services and Alma DDB. The campaign received 3 shortlists for the “Rescue” print campaign, which, questions “Who rescues who” each time an animal is adopted from the shelter. The campaign was excecuted and produced by Mauricio's Team. Credits: Agency: Alma DDB Creative Chairman/CEO: Luis Miguel Messianu Co-President/ Chief Creative Officer: Álvar Suñol SVP, Executive Producer: Michelle Headley Creati

An International Recognition for a Personal Vision Being recognized as an award-winning photographer on an international stage is always meaningful — but when the award comes from Paris, and from a jury made up of some of the most respected names in the photography world, it carries a different weight. In 2017, Miami-based award-winning photographer and director Mauricio Candela received Second Prize at PX3 — Prix de la Photographie Paris — in the Book (Series Only) category,

Introduction: A global recognition of visual storytelling In a year marked by exceptional talent and over 16,000 entries from 164 countries, the 2016 International Photography Awards (IPA) awarded three Honorable Mentions to photographer Mauricio Candela for his work titled “Slingshot.” The recognition came in three competitive categories: People – children People – portraits Fine art Candela’s series, rooted in simplicity and nostalgia, was selected among a global pool of su

Discover how photographer Mauricio Candela contributed to Colgate’s Cannes Lions-shortlisted campaign “Every Drop Counts” — a powerful initiative that turned hotel sinks into platforms for water conservation awareness in Brazil.

Introduction: Telling the story of a brand's arrival When a major brand enters a new market, every detail matters. The visuals must resonate with a new audience while staying true to the brand’s identity. For Bank Itaú, one of Latin America's largest and most innovative financial institutions, the launch in Colombia was a significant milestone. The campaign needed to be fresh, vibrant, and human. That’s where I came in. Collaborating with MullenLowe SSP3, one of the region’s

Personal project with Fashion Designer Oscar Carvallo Paris and Director Crsitobal Valecillos. #fineart #oscarcarvallo #fashion #paris #carvallo #stories

Agency: Y&R São Paulo Creative Chief Officer: Rui Branquinho Creative Director: Rui Branquinho Art Director: Felipe Pavani Copywriter: Ricardo Dolla Art Buyer: Stephanie Wang Art buyer: Monica Beretta Production Director: Elaine Carvalho Producer: Ronaldo Cavalcante #YR #saopaulo #freddo #icecream #cannes #pawnshop #advertising

BEHIND SCENES #miami #miamimarlins #baseball #players #profoto #secuence #mauriciocandela #sports #photography #legs #josefernandez #number16 #16 #profotousa

Very honor to be selected as Advertising Photographer of the year (Bronze) by a prestigious judges Oneeyeland. #photography #awards #bestofthebest #advertising #mauriciocandela #oneeyeland

#Grey #campaign #pantene #antifall #mauriciocandela #shampoo #creativity #awards

Oneeyeland Best of the best book. #oneeyeland #book #bestofthebest #feautured

Stock image? Not really. See below ENTIRE CAMPAIGN BEHIND THE SCENES AWARD AT CANNES #jackson5 #awards #cannes #winner #reproduction #stickynotes #ideas #creativity #marurigrey #grey

The campaign, photographed by Mauricio Candela for Maruri Grey and their client Glue-It, was submitted to the 2014 Cannes Festival. To date, the shot “Jackson 5” has made it to the short list and has the possibility of winning a Lion Award in the outdoor category. See photos of the process that took place in order to recreate the famous images, as realistic as possible, without the cost of working with celebrities. Agency: Maruri Grey Client: Glue-It Creative Directors:

A career milestone for Mauricio Candela In 2014, Mauricio Candela reached a major professional milestone: his work was selected for inclusion in the Communication Arts Photography Annual 55, one of the most respected and competitive photography publications in the world. Out of over 5,200 submissions, only 155 were chosen—Candela’s entry stood out for its bold visual storytelling and social impact. The featured campaign, titled "Smokeless Tobacco is a Deadly Alternative," was

Agency: Rep/Grey Colombia Client: Mercedes-Benz Colombia Creative Directors: Diego Castellanos Art Director: Camilo Monzón Navas Copywriter:: Sebastián Benítez Conzález Photographer: Mauricio Candela Production Company: The Blur Office Producer: Michelle Jayme #automotive #portraits #speed #familiar #grey #repgrey #creativity #mauriciocandela