Campaigns

A collaboration filled with energy, flavor, and star power In one of his most high-profile collaborations to date, photographer Mauricio Candela worked alongside global pop sensation Karol G to produce content for an exciting Smirnoff campaign. Partnering with Vandals production company and Casanova McCann, Candela and his team were tasked with creating both celebrity portraits and product imagery, all while working around a packed commercial shoot schedule. “It was a big cha

Lifestyle Photographer shoots a Lifestyle Campaign Rooted in Realness In a time where authenticity is the strongest form of advertising, lifestyle photographer and director Mauricio Candela continues to push creative boundaries. In his recent collaboration with PepsiCo, DDB, and Monster GC, Candela led the visual storytelling for a high-impact advertising campaign that blends lifestyle photography, food styling, and honest, relatable moments. Shot over the course of three int

When ancient mythology meets modern marketing In one of the most imaginative campaigns of the year, Oikos decided to bring on a rather unexpected new hire: Ares, the God of War. The concept? Ares tries to apply his ancient warrior mindset to modern marketing… with hilariously chaotic results. This campaign was executed by VMLY&R Kansas and produced by Hungry Man, with Mauricio Candela and his team capturing the still photography, cinemagraphs, gifs, and additional digital con

Go behind the scenes of a bold digital campaign for Ladron de Manzanas, the popular apple cider brand by Heineken. Discover how photographer Mauricio Candela brought the brand’s vibrant identity to life through still photography and digital content, working with Spanish agency Sra. Rushmore and production company Timing Produccion Grafica.

Introduction: Nokia returns to the spotlight Once a household name in mobile technology, Nokia has been reemerging with a renewed identity—balancing nostalgia and innovation. To promote their newest mobile device, Nokia collaborated with Grey Mexico and photographer Mauricio Candela for a street photography campaign in Miami that focused on real moments, real people, and raw emotion. This campaign was about more than showcasing a phone. It was about capturing connection, move

When a Global Brand Meets a Latina Icon Some campaigns come together when the right creative team, the right brand, and the right talent align perfectly. That was exactly the case when Velocity DDB selected Mauricio Candela and his team to lead the production of a multi-format campaign for Aveeno — one of the most trusted names in skincare. At the center of it all: Alejandra Espinoza, the celebrated Latina TV personality, model, and former Miss Universe USA — a natural fit fo

A bold campaign that encourages responsibility through raw imagery In a daring and thought-provoking collaboration, Budweiser and its creative partner David The Agency launched a powerful Halloween campaign aimed at raising awareness about responsible drinking. For this visually impactful initiative, Mauricio Candela was selected to lead the still photography, tasked with recreating strikingly real mug shots of individuals who had previously been arrested for minor infraction

I am thrilled and honored to announce that I have been selected as one of the 200 best advertising photographers worldwide for the prestigious book 'Best AD Photographers Worldwide 2020 by Archive magazine. This recognition is a testament to the passion and dedication I pour into my craft. The competition was fierce, and being included among such talented photographers is truly humbling. I want to express my gratitude to everyone who has supported and believed in my work thro

Koaj, a fashion brand, collaborated with Candela for the development of its spring 2019 campaign. The shoot took place durning three days in the city of Miami. Under the production of Rocket to the Moon and The Blur Office, the team dedicated special attention to the casting and worked diligently in the production of the project which was shot on location and in studio. Koaj was a dynamic campaign with a lot of exploration when taking photos, allowing us to have a lot of mate

A campaign was developed for Santa Clara Mexico, a line of dairy products from the Coca-Cola Company in Mexico City. The campaign focuses on creating "SANTOS MOMENTOS", which are relevant to the consumer. Everyday moments were captured where the product was the hero. The creative agency was Sra. Rushmore of Spain and the production house Timing Produccion Grafica. In Mexico City, production services were provided by NT Producciones. In order to capture the desired situations

Miami Lifestyle Photographer Selected to Redefine the City's Image When the Greater Miami Convention & Visitors Bureau (GMCVB) and global agency VML set out to show the world that Miami is more than just nightlife, they needed a photographer who truly understood the city's soul. They chose Miami lifestyle photographer and director Mauricio Candela to lead the visual storytelling for one of the most ambitious tourism campaigns in the city's history: "Found in Miami." The missi

TBWA and it’s client, Smith and Nephew hired Candela to shoot it’s latest campaign. Shot in studio in Los Angeles, the idea was to shoot patients that use prosthetics in their joints, which allow them to enjoy everyday activities. Working with a very large transparent plexi-glass we were able to capture shots from below where then images of the skies were put in during the retouching phase. Agency: TBWA/Health Client: Smith & Nephew Prod Company: The Blur Office CAMPAIGN POS

Conill Saatchi & Saatchi Los Angeles, developed an idea for an ad in People magazine which was “With a Prius, everything you do is with style”. If you are working, running errands, moving… you are doing it with style.

Campaign for MDAS was recognized by El Sol Festival in Print Media in the "Public Institutions" category. Well done Alma DDB! Agency: Alma DDB Client: Miami-Dade Animal Services Production Company: The Blur Office Photographer: Mauricio Candela Executive Producer: Michelle Jayme #awards #elsolfestival #advertising #creativity #spain #europe #silveraward #campaign #almaddb

Cannes Lions 2018 recognized the campaign for the client, Miami-Dade Animal Services and Alma DDB. The campaign received 3 shortlists for the “Rescue” print campaign, which, questions “Who rescues who” each time an animal is adopted from the shelter. The campaign was excecuted and produced by Mauricio's Team. Credits: Agency: Alma DDB Creative Chairman/CEO: Luis Miguel Messianu Co-President/ Chief Creative Officer: Álvar Suñol SVP, Executive Producer: Michelle Headley Creati

Introduction: Pride You Can See Some of the most powerful advertising doesn't sell a product — it celebrates the people who already love it. That was the insight behind this Ford SUV campaign, shot in Los Angeles by automotive photographer and director Mauricio Candela in collaboration with Zubi Advertising and The Blur Office. The concept was simple and human: Ford owners take pride in their vehicles. Not just when they drive them — but when they wash them. That ritual of ca

Introduction: Telling the story of a brand's arrival When a major brand enters a new market, every detail matters. The visuals must resonate with a new audience while staying true to the brand’s identity. For Bank Itaú, one of Latin America's largest and most innovative financial institutions, the launch in Colombia was a significant milestone. The campaign needed to be fresh, vibrant, and human. That’s where I came in. Collaborating with MullenLowe SSP3, one of the region’s

Discover how photographer Mauricio Candela created stunning cinemagraphs for the Ford F-150 campaign in Los Angeles. Explore the behind-the-scenes process, creative strategy, and production techniques used to bring this iconic truck to life through motion photography.

Client: Sony Bravia 4K Ad Agency: COD CD: Daniel Marrero / Felix Oballe Prod Company: The Blur Office Excecutive Producer: Michelle Jayme Body Paint Artists: Avi Ram and Omar Sfreddo DETAILS DETAILS CREW SHOT #advertising #sony #bravia #4K #conceptual #photography #bodypainting #camouflage #colors #mauriciocandela #mauriciocandela #cod

Discover how photographer Mauricio Candela contributed to Colgate’s Cannes Lions-shortlisted campaign “Every Drop Counts” — a powerful initiative that turned hotel sinks into platforms for water conservation awareness in Brazil.