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Lifestyle Photography in Miami, Campaign for Amex Latinamerican markets

  • Writer: Mauricio Candela
    Mauricio Candela
  • May 5, 2025
  • 1 min read

Campaign developed for Ogilvy Miami and American Express Latin America. Produced over several days across multiple locations throughout Miami — including restaurants, boutiques, museums, the beach, and the Design District — the project was built around one central idea: the American Express lifestyle.


Woman reads a book on a red chair amidst greenery. A jug and glass of orange drink sit on a white table, exuding a relaxed vibe.

Miami Locations

Each location was carefully selected to reflect the world Amex cardmembers live in — a world of access, experiences, and everyday moments elevated by the card in their wallet. From a quiet lunch at a upscale restaurant to an afternoon at a world-class museum, every scene was designed to show not just what the card does, but what it feels like to use it.



Woman in red swimsuit relaxes on blue float in clear pool water. A serene, sunny atmosphere with shimmering reflections.

A lifestyle campaign rooted in authenticity, aspiration, and the unique benefits that come with being part of the American Express experience.


Wedding guests in pink dresses and suits joyfully reach for a bouquet in mid-air against a blue sky and modern building backdrop.




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